Tag Archive: sales training

When Prospects Give You The “Silent Treatment

When Prospects Give You The “Silent Treatment

 

If youíve been selling for a while, youíve probably had at least one experience in which your prospect suddenly started giving you the “silent treatment.”

<p>Anthony described this dilemma very poignantly when he called me a few weeks ago:</p>

“Ari, I donít know what to do when I get hit with the ësilent treatmentí — you know, when Iíve worked with a prospect for quite a while, and weíve had great conversations, and they’ve expressed interest in our solution — and then all of a sudden everything stops.

 

I try calling them back once or twice. I even send a follow-up e-mail, but nothing. They just disappear. And I figure Iíve lost the sale, and I donít know what I did wrong, or what to do next. It makes selling feel like such a painful and arduous process.”

 

If this has happened to you, you may have felt anxious and confused. You may have told yourself, “Itís not as if Iím the one who did anything wrong. I put everything into the relationship. How can I rescue the sale if I canít even get them to talk to me?”

 

The “Hopeium” Trap

 

There is a pressure-free way to reestablish communication when your prospect starts giving you the “silent treatment.” But first, itís important to understand why the situation has happened in the first place.

 

Most of us who sell get caught up in “hopeium,” a comical term that means we focus our hopes and desires on making the sale. But hopeium can be a trap, because it’s impossible for you to keep in mind your most important goal: to learn your prospectís truth.

<p>When we fix our minds on the outcome — making the sale — we automatically begin anticipating how the process will go, and we also begin expecting that things will happen as we hope they will.</p>

But if weíre in that mindset and our prospect suddenly breaks off communication, we feel lost, anxious, frustrated, discouraged, and confused. We become preoccupied with what went wrong.

<p>We may even feel betrayed.</p>

<p>Is there any way to clear up the mystery?</p>

Yes, by giving up your agenda and learning the truth about where you stand with your prospect –and being ok with whatever the truth may be. “But how can I learn the truth when theyíre avoiding me?” you may ask. “And why do I need to let go of the sale?”

 

Letís take the second question first.

 

If you approach your prospect while you still hope the sale will happen, youíll introduce sales pressure into the relationship. This will push your prospect away from you and destroy any trust you have developed with them. Instead, you can eliminate sales pressure by telling them that youíre okay with their decision if theyíve decided not to move forward.

 

In other words, you take a step back instead of trying to chase and follow up with calls because youíre focused on getting a “yes.”

<p>The bottom line is:</p>

When a prospect gives you the “silent treatment,” it doesnít mean youíve lost the sale. It just means you donít know the truth yet.

<p>What you need to do is call and learn the truth.</p>

<p>Why is learning the truth so important?</p>

<p>Here are 4 important reasons:</p>

1. You stop losing confidence in your selling ability. The “silent treatment” threatens our “hopeium.” We start blaming ourselves. We donít know where we stand — a painful state of limbo. Our self-talk is negative and full of self-blame, and weíre on pins and needles wondering whether the sale will still come through somehow.

 

2. You increase your selling efficiency and decrease your stress level. Once you learn the truth about your prospectís situation, you can either stay involved with the prospect or move on. I often say, “A ënoí is almost as valuable as a ëyes.í” Why? Because it frees up your time to find prospects who are a better fit with your solution. This lets you work much more efficiently because you can quickly weed out prospects who arenít going to buy. Knowing the prospectís truth lets you walk away without that guilt-laden voice whispering, “If you give up, you don’t have what it takes.”

 

Learning your prospectís truth translates into tangible results that equal real dollars. Youíll also put an end to the self-sabotaging stress that comes from living in “silent treatment” limbo.

 

3. Sales pressure pushes prospects away. When you respond to the “silent treatment” with calls and e-mails, youíre really telling them that youíre determined to move the sales process forward — which means youíre looking out for your needs, not theirs. This makes them mistrust you and run the other way.

 

4. The “silent treatment” — totally breaking off communication — is how prospects protect themselves from sales pressure when they donít feel comfortable telling us their truth. The more we press, the more they run.

 

But the opposite is true, too. The more we relax and invite the truth, the more straightforward theyíll be with us. Prospects feel okay sharing whatís going on with them when they know weíre okay with hearing it.

<p>How to Reopen Communication</p>

After Anthony and I had talked about some of these issues, he said, “This all makes a lot of sense, Ari, but Iím still not sure what to say when I make that call.”

 

Itís simpler than you might think.

<p>* First, simply give your prospect a call. (E-mail and voicemail are very impersonal, so use them only as last resorts if you can’t reach your prospect after several phone calls.)</p>
<p>* Second, take responsibility and apologize for having caused the “silent treatment”.</p>

Hereís some language I suggested to Anthony that will make prospects feel safe enough to open up and tell you the truth about their situation:

 

“Hi, Jim, itís Anthony. I just wanted, first of all, to call and apologize that we ended up not being able to connect. I feel like somewhere along the way maybe I dropped the ball, or I didnít give you the information you needed. Iím not calling to move things forward because Iím assuming youíve probably gone ahead with someone else, and thatís perfectly okay. Iím just checking to see if you may have some feedback as to where I can improve for next time.”

<p>When you respond to the “silent treatment” this way, the results will probably surprise you. You may even learn that the prospect has legitimate reasons for not having gotten back to you.</p>

Youíll also find yourself more productive and less frustrated. Itíll make a world of difference in your productivity level, your stress level, your income, and how much you enjoy what youíre doing.

<p>RememberÖ</p>

You havenít lost the sale. You just donít know the truth yet.

 

Become A Top Performer in Customer Relations

Become A Top Performer in Customer Relations

Do want to be known as “The Expert” or “The Guru”? Do you want to advance your career and income? If you answered yes to both of these questions then you need to become a “Top Performer” in your profession. Whether you are now a Manager, Executive, Consultant, Sales or Service Specialist, then Customer Relationship skills will be one of the keys to your success. Experience and knowledge in your area of specialty may make you an above average performer, but to be a “Top Performer” start implementing the following 24 Customer Relationship skills and action items today.

Top performers are successful by being honest, respecting a clients intelligence and focusing all their energies on how to make a difference in a clients life. After reviewing the following “Top Performer” Customer Relationship skills and action items, you will know how to be more effective, efficient, and successful.

Building a strong relationship with your customer will last a lifetime and will be your #1 success factor in your career.

1. Show off your offering “Live” by hosting seminars. Customers viewing offerings first hand will dramatically improve positive reactions.

2. Make mentoring available to your customers. Provide one day a week, one day bi-monthly, or one day monthly where you are available face to face with the customer. Give them a list of what you can do during this time period. Example, training, audits, project reviews, etc.

3. Do a 20 customer road show twice a year. Nothing beats going into the field and meeting customers face to face to better understand what they need and show them what you have to offer.

4. Make the selling process as easy as possible. A long, complex selling process will turn off customers and drive them to your competitors.

5. Showing or presenting an offering three or more times to a customer will result in a more positive impact.

6. Setup an annual meeting with your customer to discuss where there business is going the following year and review your companies long term vision.

7. Connect with a customer on a personal level through common interests and goals. Make efficient use of the buyer’s time, be courteous and polite.

8. Create a pattern of dependability by making small promises and over delivering on results.

9. Be an honest advisor. Present both the strengths and weaknesses of your offering. It is better for the customer to learn about your weaknesses now than to discovering them later.

10. Reduce customer stress. The easier it is for the customer to do business with you the greater their likelihood of repurchasing.

11. Be polite and respectful of a customer’s time and schedule. Always ask when the best time to see and talk with them.

12. Ask for small things first. A customer who says yes, is more likely to say yes to bigger requests later.

13. Positive momentum creates positive momentum. Ask a customer first, “How are they doing?” When the customer states they are feeling good, they are more inclined to give you a positive response to your next request.

14. If you smile, people will respond in kind and be more open to your message.

15. Keep your tone upbeat. Make a point to elevate everyone you come in contact with . When they hear your name, their mood will be lifted.

16. When a customer can’t buy or won’t buy, fall back and ask for names who might have an interest.

17. When a customer says no to your first big request, ask for a smaller one. Customers feel obligated when you make a concession. Present your most expensive option first.

18. We prefer to buy from people we like. We really like people who like us. Being likeable is as simple as helping customers feel happy, relaxed, and even feel good about themselves.

19. The more you make a relevant, yet unexpected connection with their lives, the greater chance of gaining their interest.

20. Mimic your customers feelings, tone, attitude, and gestures. They respond better to like people.

21. Meeting over food and drink has a positive impact on customers reactions to your offering. Dine, drink coffee, listen, talk, connect. Sharing meals has significant impact on customer attitudes.

22. Remembering a customers name and personal details can have a dramatic impact on your ultimate success. This shows that you value them.

23. Keep silent. When you don’t speak, you create the need for the customer to make a decision or keep talking providing you with more information.

24. Pay attention to details. Customers make a direct connection between attention to detail and competence. Pay attention to spelling, out of place items, grooming, dress, hotels you use, etc.

The Emotions of Running A Small Business

The Emotions of Running A Small Business

Do your emotions get in the way of sound business decisions?

Women, in particular, let their emotions get in the way of sound business judgment.   In business it is very necessary to be analytical and logical.  Each decision should boil down to one question:

“Will this be good or bad for my business?”

Society views women as nurturing caretakers and many have been raised to fit that model.  The problem stemming from this is that women are always concerned about not hurting the other person’s feelings.  They feel obligated to “be nice” by transacting business even though the action does not fit their business model or make good financial sense.

Have you ever been expected to make an expensive purchase for your business, and did you go through with it even though it was too costly, for fear of “not being liked?”

Handle business swiftly and politely with a smile to avoid confrontations.  Your first response is to acknowledge the request.  Then, within the framework of the conversation, explain why you cannot meet the request.  For example, I had an exciting opportunity to combine forces with a local TV news program.  Their research was impeccable indicating a very high number of anticipated hits on my website and calls to be received if I were to sign up for the program.

After the presentation, and request for $50,000, I agreed it was of great value.  I then said, “If your statistics are true, I would need to build up my infrastructure which will take longer than your short timeframe allowed for commitment.”

I agreed with their statements and used their own words to show the flaw in their reasoning for a quick decision. This method enabled me to excuse myself from the project and eliminated hard feelings.

You cannot afford to purchase from everyone.  You must learn to remove the emotional side of business and set realistic expectations of others.  Too often women will get upset if an acquaintance does not purchase; will not trade links on websites; and will not offer referrals.   They feel it’s owed to them.

I suggest you take the “I” and “You” out of the equation and, instead, think in terms of the bottom line for your business.

Relationship selling is based on a win-win strategy.  Each business owner must understand the needs and challenges of the other.

When someone tells you ‘No’ at any point in a conversation, the very best thing to do is to stop and ask, “Why?”  Getting angry, walking away and stopping all communication is not the least bit helpful.

If you take the time to ask “Why?” and get a history of experiences, there will be three positive outcomes from the question.  First, if an error was made, you will know what that error was and will not repeat it elsewhere.

Second, you will become adept at always understanding two viewpoints (yours and your prospect’s) which will work in your favor from that point forward.

The third scenario, and best of all, is by questioning you may easily find a solution that will satisfy both of you.

Once you know who your best prospects are, stay with that market and you will be far happier as more business comes your way.  We’ve all heard, “It’s not personal, it’s just business” and now we must heed that expression.

Ask yourself, am I making reasonable requests of others and am I making the best decisions for my business?

Additional Ideas to Build Business you way include, Determine if the goodwill outweighs the cost on smaller decisions; Analyze the pros and cons of larger decisions; Will you still be able to pay your bills after adding the new commitment;
Feminine intuition is an advantage – listen to your initial reaction as it’s usually correct.  If you are truly uncomfortable making a quick decision, request a day or two to reflect on the ramifications, good and bad, of the request.  No one can be offended by you giving serious consideration to what is being asked of you.  This last step will enhance your relationship selling and will present you as highly credible.

Strive to build a sound business environment.  Your center of influence will grow And Your Business Will Prosper.

Trying Not To Get Above Your Business

Trying Not To Get Above Your Business

Young men after they get through their business training, or apprenticeship, instead of pursuing their avocation and rising in their business, will often lie about doing nothing. They say; “I have learned my business, but I am not going to be a hireling; what is the object of learning my trade or profession, unless I establish myself?'”

“Have you capital to start with?”

“No, but I am going to have it.”

“How are you going to get it?”

“I will tell you confidentially; I have a wealthy old aunt, and she will die pretty soon; but if she does not, I expect to find some rich old man who will lend me a few thousands to give me a start. If I only get the money to start with I will do well.”

There is no greater mistake than when a young man believes he will succeed with borrowed money. Why? Because every man’s experience coincides with that of Mr. Astor, who said, “it was more difficult for him to accumulate his first thousand dollars, than all the succeeding millions that made up his colossal fortune.” Money is good for nothing unless you know the value of it by experience. Give a boy twenty thousand dollars and put him in business, and the chances are that he will lose every dollar of it before he is a year older. Like buying a ticket in the lottery; and drawing a prize, it is “easy come, easy go.”

He does not know the value of it; nothing is worth anything, unless it costs effort. Without self-denial and economy; patience and perseverance, and commencing with capital which you have not earned, you are not sure to succeed in accumulating. Young men, instead of “waiting for dead men’s shoes,” should be up and doing, for there is no class of persons who are so unaccommodating in regard to dying as these rich old people, and it is fortunate for the expectant heirs that it is so.

Nine out of ten of the rich men of our country to-day, started out in life as poor boys, with determined wills, industry, perseverance, economy and good habits. They went on gradually, made their own money and saved it; and this is the best way to acquire a fortune. Stephen Girard started life as a poor cabin boy, and died worth nine million dollars. A.T.

Stewart was a poor Irish boy; and he paid taxes on a million and a half dollars of income, per year. John Jacob Astor was a poor farmer boy, and died worth twenty millions. Cornelius Vanderbilt began life rowing a boat from Staten Island to New York; he presented our government with a steamship worth a million of dollars, and died worth fifty million.
“There is no royal road to learning,” says the proverb, and I may say it is equally true, “there is no royal road to wealth.” But I think there is a royal road to both. The road to learning is a royal one; the road that enables the student to expand his intellect and add every day to his stock of knowledge, until, in the pleasant process of intellectual growth, he is able to solve the most profound problems, to count the stars, to analyze every atom of the globe, and to measure the firmament this is a regal highway, and it is the only road worth traveling.

So in regard to wealth. Go on in confidence, study the rules, and above all things, study human nature; for “the proper study of mankind is man,” and you will find that while expanding the intellect and the muscles, your enlarged experience will enable you every day to accumulate more and more principal, which will increase itself by interest and otherwise, until you arrive at a state of independence. You will find, as a general thing, that the poor boys get rich and the rich boys get poor. For instance, a rich man at his decease, leaves a large estate to his family. His eldest sons, who have helped him earn his
fortune, know by experience the value of money; and they take their inheritance and add to it. The separate portions of the young children are placed at interest, and the little fellows are patted on the head, and told a dozen times a day, “you are rich; you will never have to work, you can always have whatever you wish, for you were born with a golden spoon in your mouth.”

The young heir soon finds out what that means; he has the finest dresses and playthings; he is crammed with sugar candies and almost “killed with kindness,” and he passes from school to school, petted and flattered. He becomes arrogant and self-conceited, abuses his teachers, and carries everything with a high hand. He knows nothing of the real value of money, having never earned any; but he knows all about the “golden spoon” business.
At college, he invites his poor fellow-students to his room, where he “wines and dines” them. He is cajoled and caressed, and called a glorious good follow, because he is so lavish of his money. He gives his game suppers, drives his fast horses, invites his chums to fetes and parties, determined to
have lots of “good times.” He spends the night in frolics and debauchery, and leads off his companions with the familiar song, “we won’t go home till morning.” He gets them to join him in pulling down signs, taking gates from their hinges and throwing them into back yards and horse-ponds. If the police arrest them, he knocks them down, is taken to the lockup, and joyfully foots the bills.

“Ah! my boys,” he cries, “what is the use of being rich, if you can’t enjoy yourself?”

He might more truly say, “if you can’t make a fool of yourself;” but he is “fast,” hates slow things, and doesn’t “see it.” Young men loaded down with other people’s money are almost sure to lose all they inherit, and they acquire all sorts of bad habits which, in the majority of cases, ruin them in health, purse and character. In this country, one generation follows another, and the poor of to-day are rich in the next generation, or the third. Their experience leads them on, and they become rich, and they leave vast riches to their young children. These children, having been reared in luxury, are inexperienced and get poor; and after long experience another generation comes on and gathers up riches again in turn. And thus “history repeats itself,” and happy is he who by listening to the experience of others avoids the rocks and shoals on which so many have been wrecked.

“In England, the business makes the man.” If a man in that country is a mechanic or working-man, he is not recognized as a gentleman. On the occasion of my first appearance before Queen Victoria, the Duke of Wellington asked me what sphere in life General Tom Thumb’s parents were in.

“His father is a carpenter,” I replied.

“Oh! I had heard he was a gentleman,” was the response of His Grace.

In this Republican country, the man makes the business. No matter whether he is a blacksmith, a shoemaker, a farmer, banker or lawyer, so long as his business is legitimate, he may be a gentleman. So any “legitimate” business is a double blessing it helps the man engaged in it, and also helps others. The Farmer supports his own family, but he also benefits the merchant or mechanic who needs the products of his farm. The tailor not only makes a living by his trade, but he also benefits the farmer, the clergyman and others who cannot make their own clothing. But all these classes often may be gentlemen.

The great ambition should be to excel all others engaged in the same occupation.

The college-student who was about graduating, said to an old lawyer:

“I have not yet decided which profession I will follow. Is your profession full?”

“The basement is much crowded, but there is plenty of room up-stairs,” was the witty and truthful reply.

No profession, trade, or calling, is overcrowded in the upper story. Wherever you find the most honest and intelligent merchant or banker, or the best lawyer, the best doctor, the best clergyman, the best shoemaker, carpenter, or anything else, that man is most sought for, and has always enough to do. As a nation, Americans are too superficial– they are striving to get rich quickly, and do not generally do their business as substantially and thoroughly as they should, but whoever excels all others in his own line, if his habits are good and his integrity undoubted, cannot fail to secure abundant patronage, and the wealth that naturally follows. Let your motto then always be “Excelsior,” for by living up to it there is no such word as fail.

 

Boost Sales Through Proper Sales Training

Boost Sales Through Proper Sales Training
Many people regard sales as the most effective way of earning unlimited income. In fact, 7 out of 10 salespeople who were interviewed why they preferred sales as their job, they have contended that in sales, they can earn income on tap. This goes to show that they can either earn more or earn less.

From this point of view, salespeople view their success based on the kind of sales training that they have. Of course, no one could instantly exert expertise without the proper training that he needs in his career.

Hence, many salespeople are more than willing to submit their selves to sales training. They know that it would be one of the best ways to earn and achieve success.

So for those who cannot understand why sales training is important in a salesperson’s career, here are some of the advantages of engaging into such sales booster activity.

1. It is a great help

Based on its basic concept, sales trainings are especially created to help the salespeople hone their skills and improve their craft. Their ability to create more sales is improved through the acquisition of advanced marketing strategies.

2. Molds better attitude

Another best thing about sales trainings is that they do not mainly focus on improving the skills and abilities of the salesperson as far as selling are concerned. Through these trainings, the attitude and behavior of the salesperson towards sales are improved.

Sales trainings teach them how to deal with the clients properly, how to handle objections, and how to persuade people. These things are not commonly taught on ordinary training programs.

3. Teaches good interaction

Through sales training, the seller will be able to identify the right strategy in dealing with his clients. It provides the right combination of language, perception, attitude, and the art of selling in order to interact with the client in the most favorable method.

The focus of this activity is to make the seller realize that selling should never be hard, or what most salespeople believe as hard selling. The point here is that with proper interaction, selling becomes an art, where the words and emotions are interlaced so as to lure the client to buy the product.

The Upshots

If sales training had been effective and was properly explained, chances are, sales will grow. But if it was done otherwise, more than a few unconstructive results may happen.

One of which is the lack of communication or miscommunication. Without proper orientation on the job and proper comprehension of the nature of the job, both the management and the employees might have difficulty in communicating the correct ideas and concepts.

Also, without sales trainings, salespeople will be less confident in distributing their products. This is because they are not fully aware on how to face their clients and how to persuade them into buying.

And last, without proper sales trainings, the people will not be enticed to do their job and advanced on a higher level of enthusiasm. This is because they are not aware of the possible compensation they will get ever they have performed better.

Indeed, sales trainings are not just any ordinary program and not just like any other training program designed just for the sake of having it. It has its purpose, and its results will definitely reap more income.

The Pitfalls of Using Email for Selling

The Pitfalls of Using Email for Selling

* Fear of rejection. The sheer negative force of anticipating rejection makes people turn to e-mail to generate new prospect relationships because it hurts less to not get a reply than to hear that verbal “no.”

* Getting blocked by gatekeepers and voicemail. When salespeople don’t know how to break through the barriers of gatekeepers and voicemail, they start thinking, “Forget it — it’s not worth the aggravation, and it takes too much energy. I’ll just e-mail instead.”

However, when you try to use e-mail to offer your product or service to someone who doesn’t know you, you can’t possibly establish the natural dialogue between two people that allows the trust level to reach the level necessary for a healthy, long-term relationship.

We all know how much everyone hates e-mail spam, but even so, many salespeople are still sending introductory e-mails to decisionmakers. They feel that, because they’re from a credible organization, they won’t be associated with the negative image of a spam solicitor.

However, these introductory e-mails typically contain the traditional three-part sales pitch — the introduction, a mini-presentation about the products and services being offered, and a call to action — and this traditional selling approach instantly tells the recipient of the e-mail that your only goal is to sell your product or service so you can attain your goals, and not theirs.

If you’re still using email to sell, watch out for these 7 pitfalls:

1. Avoid sales pitches. If you feel you must use e-mail to start a new relationship, make your message about issues and problems that you believe your prospects are having, but don’t say anything to indicate that you’re assuming that both of you are a match.

2. Stop thinking that e-mail is the best way to get to d ecisionmakers. Traditional selling has become so ineffective that salespeople have run out of options for creating conversation, both over the phone and in person. However, it’s best to view e-mail as a backup option only, not as a way to create new relationships. Try to use it primarily for sending information and documents after you’ve developed a relationship with a prospect.

3. Remove your company name from the subject line. Whenever you put your company and solution first, you create the impression that you can’t wait to give a presentation about your

product and services. Your subject line should be a humble reference to issues that you may be able to help prospects solve.

4. Stop conditioning your prospects to hide behind e-mail. When you e-mail prospects, it’s easy for them to avoid you by not responding. Also, they get used to never picking up the phone and having a conversation with you — and they may want to avoid you because they’re afraid that, if they show interest in what you have to offer, you’ll try to close them. This creates sales pressure — the root of all selling woes. This avoidance becomes a vicious circle. If you learn to create pressure-free conversations, you’ll find that you’ll start getting phone calls from prospects who aren’t afraid to call you.

5. Avoid using e-mail as a crutch for hand ling sticky sales situations. Are prospects not calling you back? Many salespeople who call me for coaching ask how they can get themselves out of sticky situations with prospects — but the e-mails they’ve sent have already triggered those prospects to retreat. It’s tricky to come up with the correct softening language in an e-mail that will re-open a conversation with a prospect who has decided to close off communication — direct, person-to-person phone calls or meetings are much easier and more human.

6. Avoid using “I” and “we.” When you start an introductory e-mail with “I” or “we,” you immediately give the impression that you care only about selling your solution, rather than being open to a conversation that may or may not lead to a mutually beneficial match between what you have to offer and the issues your prospect may be trying to solve. If you can change your sales language to a natural conversation, your prospect will be less likely to stereotype your message as a spam solicitation.

Finally…

7. If you can, stop using e-mail selling altogether. There is a way to renew your confidence and eliminate your reluctance to picking up the phone and have pleasant conversations with potential prospects. Learn a completely new way of working with gatekeepers that will get you past voicemail and to your decisionmakers without the rejection and frustration that are inevitable with traditional selling approaches.

For all these reasons, you should think of e-mail as your last resort. If you can learn to pick up the phone without fear, start a trusting conversation with a gatekeeper, learn how to go beyond voice mail and find your decisionmakers, you’ll join the many who have made their own personal selling breakthrough.

The Emotional Side of Business

The Emotional Side of Business

Do your emotions get in the way of sound business decisions?

Women, in particular, let their emotions get in the way of sound business judgment. In business it is very necessary to be analytical and logical. Each decision should boil down to one question:

“Will this be good or bad for my business?”

Society views women as nurturing caretakers and many have been raised to fit that model. The problem stemming from this is that women are always concerned about not hurting the other person’s feelings. They feel obligated to “be nice” by transacting business even though the action does not fit their business model or make good financial sense.

Have you ever been expected to make an expensive purchase for your business, and did you go through with it even though it was too costly, for fear of “not being liked?” The Emotional Side of Business

Handle business swiftly and politely with a smile to avoid confrontations. Your first response is to acknowledge the request. Then, within the framework of the conversation, explain why you cannot meet the request. For example, I had an exciting opportunity to combine forces with a local TV news program. Their research was impeccable indicating a very high number of anticipated hits on my website and calls to be received if I were to sign up for the program.

After the presentation, and request for $50,000, I agreed it was of great value. I then said, “If your statistics are true, I would need to build up my infrastructure which will take longer than your short timeframe allowed for commitment.” The Emotional Side of Business

I agreed with their statements and used their own words to show the flaw in their reasoning for a quick decision. This method enabled me to excuse myself from the project and eliminated hard feelings.

You cannot afford to purchase from everyone. You must learn to remove the emotional side of business and set realistic expectations of others. Too often women will get upset if an acquaintance does not purchase; will not trade links on websites; and will not offer referrals. They feel it’s owed to them. The Emotional Side of Business

I suggest you take the “I” and “You” out of the equation and, instead, think in terms of the bottom line for your business.

Relationship selling is based on a win-win strategy. Each business owner must understand the needs and challenges of the other.

When someone tells you ‘No’ at any point in a conversation, the very best thing to do is to stop and ask, “Why?” Getting angry, walking away and stopping all communication is not the least bit helpful. The Emotional Side of Business

If you take the time to ask “Why?” and get a history of experiences, there will be three positive outcomes from the question. First, if an error was made, you will know what that error was and will not repeat it elsewhere. The Emotional Side of Business

Second, you will become adept at always understanding two viewpoints (yours and your prospect’s) which will work in your favor from that point forward.

The third scenario, and best of all, is by questioning you may easily find a solution that will satisfy both of you.

Once you know who your best prospects are, stay with that market and you will be far happier as more business comes your way. We’ve all heard, “It’s not personal, it’s just business” and now we must heed that expression.

Ask yourself, am I making reasonable requests of others and am I making the best decisions for my business? The Emotional Side of Business

Additional Ideas to Build Business you way include, Determine if the goodwill outweighs the cost on smaller decisions; Analyze the pros and cons of larger decisions; Will you still be able to pay your bills after adding the new commitment;
Feminine intuition is an advantage – listen to your initial reaction as it’s usually correct. If you are truly uncomfortable making a quick decision, request a day or two to reflect on the ramifications, good and bad, of the request. No one can be offended by you giving serious consideration to what is being asked of you. This last step will enhance your relationship selling and will present you as highly credible.

Strive to build a sound business environment. Your center of influence will grow And Your Business Will Prosper. The Emotional Side of Business

 

To Make Sales Somethings You Have To Be Aggressive

To Make Sales Somethings You Have To Be Aggressive

We could say that Unlock The Game™ actually takes the “middle ground” between passive and aggressive by being authentically unassuming, yet effective – and that this is the most stress-free and effective way to sell.

What do I mean?

I mean that you have to shift away from assuming that every prospect is a fit for your solution.

It’s sort of like the legal concept of “being innocent until proven guilty.”

We can’t afford to make any assumptions about “fit” until our conversation with the prospect indicates that we’ve mutually arrived at that conclusion.

The aggressiveness that turns off prospects sets in when you assume, every time you pick up the phone, that you have a solution for them. To Make Sales Somethings You Have To Be Aggressive

Your tone of voice and language gives them that message long before they’ve even had a chance to agree that they have a problem you might be able to help them solve.

But if you can manage to find that middle ground of not assuming anything while also communicating in a low-key, unassuming manner, you’ll discover a whole new effectiveness you could never have imagined.

Can prospects sense when you’re assuming too much?

Sure they can — because most of us have been conditioned to present or talk about our solution as a way to engage prospects so they’ll reveal their problems to us.

But that logic is completely flawed, because when you launch into your solution to someone who doesn’t trust you yet, all you do is allow them to pigeonhole you as a stereotyped “salesperson.” To Make Sales Somethings You Have To Be Aggressive

So how do you make this concept of being unassuming but effective a reality?

First, learn to start conversations by focusing 100 percent on generating discussions around prospects’ problems, rather than pitching your solution the second you hear an opening. To Make Sales Somethings You Have To Be Aggressive

Second, learn to begin those conversations by converting the benefits of your solution into problems that your solution can solve.

Third, after you and your prospects have identified a problem or problems, you can then engage in a discussion about whether fixing those problems is a priority. To Make Sales Somethings You Have To Be Aggressive

It’s only at that point that prospects have finally given you implicit permission to share your solution with them.

Jumping in with solutions prematurely will only land you back in the trap of being perceived as “aggressive.” To Make Sales Somethings You Have To Be Aggressive

Top Performer: Top Customer Relationship Skills

Top Performer: Top Customer Relationship SkillsTop Performer: Top Customer Relationship Skills
Top Performer: Top Customer Relationship Skills. Do want to be known as “The Expert” or “The Guru”? Do you want to advance your career and income? If you answered yes to both of these questions then you need to become a “Top Performer” in your profession. Whether you are now a Manager, Executive, Consultant, Sales or Service Specialist, then Customer Relationship skills will be one of the keys to your success. Experience and knowledge in your area of specialty may make you an above average performer, but to be a “Top Performer” start implementing the following 24 Customer Relationship skills and action items today.

Top performers are successful by being honest, respecting a clients intelligence and focusing all their energies on how to make a difference in a clients life. After reviewing the following “Top Performer” Customer Relationship skills and action items, you will know how to be more effective, efficient, and successful.

Building a strong relationship with your customer will last a lifetime and will be your #1 success factor in your career.

1. Show off your offering “Live” by hosting seminars. Customers viewing offerings first hand will dramatically improve positive reactions.

2. Make mentoring available to your customers. Provide one day a week, one day bi-monthly, or one day monthly where you are available face to face with the customer. Give them a list of what you can do during this time period. Example, training, audits, project reviews, etc. Top Performer: Top Customer Relationship Skills

3. Do a 20 customer road show twice a year. Nothing beats going into the field and meeting customers face to face to better understand what they need and show them what you have to offer.

4. Make the selling process as easy as possible. A long, complex selling process will turn off customers and drive them to your competitors.

5. Showing or presenting an offering three or more times to a customer will result in a more positive impact.

6. Setup an annual meeting with your customer to discuss where there business is going the following year and review your companies long term vision.

7. Connect with a customer on a personal level through common interests and goals. Make efficient use of the buyer’s time, be courteous and polite.

8. Create a pattern of dependability by making small promises and over delivering on results.

9. Be an honest advisor. Present both the strengths and weaknesses of your offering. It is better for the customer to learn about your weaknesses now than to discovering them later.

10. Reduce customer stress. The easier it is for the customer to do business with you the greater their likelihood of repurchasing. Top Performer: Top Customer Relationship Skills

11. Be polite and respectful of a customer’s time and schedule. Always ask when the best time to see and talk with them.

12. Ask for small things first. A customer who says yes, is more likely to say yes to bigger requests later.

13. Positive momentum creates positive momentum. Ask a customer first, “How are they doing?” When the customer states they are feeling good, they are more inclined to give you a positive response to your next request.

14. If you smile, people will respond in kind and be more open to your message.

15. Keep your tone upbeat. Make a point to elevate everyone you come in contact with . When they hear your name, their mood will be lifted.

16. When a customer can’t buy or won’t buy, fall back and ask for names who might have an interest.

17. When a customer says no to your first big request, ask for a smaller one. Customers feel obligated when you make a concession. Present your most expensive option first.

18. We prefer to buy from people we like. We really like people who like us. Being likeable is as simple as helping customers feel happy, relaxed, and even feel good about themselves. Top Performer: Top Customer Relationship Skills

19. The more you make a relevant, yet unexpected connection with their lives, the greater chance of gaining their interest.

20. Mimic your customers feelings, tone, attitude, and gestures. They respond better to like people.

21. Meeting over food and drink has a positive impact on customers reactions to your offering. Dine, drink coffee, listen, talk, connect. Sharing meals has significant impact on customer attitudes.

22. Remembering a customers name and personal details can have a dramatic impact on your ultimate success. This shows that you value them.

23. Keep silent. When you don’t speak, you create the need for the customer to make a decision or keep talking providing you with more information.

24. Pay attention to details. Customers make a direct connection between attention to detail and competence. Pay attention to spelling, out of place items, grooming, dress, hotels you use, etc. Top Performer: Top Customer Relationship Skills

Pitfalls of Using Email to Sell Your Produce or Services

Pitfalls of Using Email to Sell Your Produce or ServicesPitfalls of Using Email to Sell Your Produce or Services

Pitfalls of Using Email to Sell Your Produce or Services. * Fear of rejection. The sheer negative force of anticipating rejection makes people turn to e-mail to generate new prospect relationships because it hurts less to not get a reply than to hear that verbal “no.”

* Getting blocked by gatekeepers and voice-mail. When salespeople don’t know how to break through the barriers of gatekeepers and voice-mail, they start thinking, “Forget it — it’s not worth the aggravation, and it takes too much energy. I’ll just e-mail instead.” Pitfalls of Using Email to Sell Your Produce or Services

However, when you try to use e-mail to offer your product or service to someone who doesn’t know you, you can’t possibly establish the natural dialogue between two people that allows the trust level to reach the level necessary for a healthy, long-term relationship.

We all know how much everyone hates e-mail spam, but even so, many salespeople are still sending introductory e-mails to decision makers. They feel that, because they’re from a credible organization, they won’t be associated with the negative image of a spam solicitor. Pitfalls of Using Email to Sell Your Produce or Services

However, these introductory e-mails typically contain the traditional three-part sales pitch — the introduction, a mini-presentation about the products and services being offered, and a call to action — and this traditional selling approach instantly tells the recipient of the e-mail that your only goal is to sell your product or service so you can attain your goals, and not theirs.

If you’re still using email to sell, watch out for these 7 pitfalls:

1. Avoid sales pitches. If you feel you must use e-mail to start a new relationship, make your message about issues and problems that you believe your prospects are having, but don’t say anything to indicate that you’re assuming that both of you are a match.

2. Stop thinking that e-mail is the best way to get to decision makers. Traditional selling has become so ineffective that salespeople have run out of options for creating conversation, both over the phone and in person. However, it’s best to view e-mail as a backup option only, not as a way to create new relationships. Try to use it primarily for sending information and documents after you’ve developed a relationship with a prospect. Pitfalls of Using Email to Sell Your Produce or Services

3. Remove your company name from the subject line. Whenever you put your company and solution first, you create the impression that you can’t wait to give a presentation about your

product and services. Your subject line should be a humble reference to issues that you may be able to help prospects solve.

4. Stop conditioning your prospects to hide behind e-mail. When you e-mail prospects, it’s easy for them to avoid you by not responding. Also, they get used to never picking up the phone and having a conversation with you — and they may want to avoid you because they’re afraid that, if they show interest in what you have to offer, you’ll try to close them. This creates sales pressure — the root of all selling woes. This avoidance becomes a vicious circle. If you learn to create pressure-free conversations, you’ll find that you’ll start getting phone calls from prospects who aren’t afraid to call you. Pitfalls of Using Email to Sell Your Produce or Services

5. Avoid using e-mail as a crutch for hand ling sticky sales situations. Are prospects not calling you back? Many salespeople who call me for coaching ask how they can get themselves out of sticky situations with prospects — but the e-mails they’ve sent have already triggered those prospects to retreat. It’s tricky to come up with the correct softening language in an e-mail that will re-open a conversation with a prospect who has decided to close off communication — direct, person-to-person phone calls or meetings are much easier and more human. Pitfalls of Using Email to Sell Your Produce or Services

6. Avoid using “I” and “we.” When you start an introductory e-mail with “I” or “we,” you immediately give the impression that you care only about selling your solution, rather than being open to a conversation that may or may not lead to a mutually beneficial match between what you have to offer and the issues your prospect may be trying to solve. If you can change your sales language to a natural conversation, your prospect will be less likely to stereotype your message as a spam solicitation.

Finally…

7. If you can, stop using e-mail selling altogether. There is a way to renew your confidence and eliminate your reluctance to picking up the phone and have pleasant conversations with potential prospects. Learn a completely new way of working with gatekeepers that will get you past voice-mail and to your decision makers without the rejection and frustration that are inevitable with traditional selling approaches.

For all these reasons, you should think of e-mail as your last resort. If you can learn to pick up the phone without fear, start a trusting conversation with a gatekeeper, learn how to go beyond voice mail and find your decision makers, you’ll join the many who have made their own personal selling breakthrough. Pitfalls of Using Email to Sell Your Produce or Services