Tag Archive: networking

Networking Your Business Locally

Networking Your Business Locally
Networking Your Business Locally. Owning your own business of any type is going to require some amount of networking. Networking is a method of building awareness of your business, among people who may be likely at one time or another to use your products, your services or to refer someone else to your business. Networking is all about getting to know other people, and locally your best bet in finding additional network contacts is going to be with other business owners.

You can find many types of networking opportunities around you. Every club and every association that you belong too is going to be a part of your network. From there, every person you come into contact with and every person you talk with is going to be part of your network. Networking Your Business Locally

Make a lasting impression
You can make a lasting impression on the people that you meet by talking about what you know best, and by talking about topics that are vital to your business. If you are not sure about a topic that is being approached during a conversation, ask questions. This will show you are part of the conversation and that you still want to know more. Just listening is going to keep you out of the conversation and will not make a lasting impression of you on any one.

Make your voice known
Join local chambers of commerce; join local men and women’s associations. Join the local PTA, the sports boards, and join clubs that interest you. If you don’t find a club locally that does interest you, create one and build your local network from that point. The more people that you can put yourself into contact with is going to increase awareness of yourself, of your business and what you have to offer. Even if you are selling online, you have to be proud of what you are doing, and talk about it as often as possible to build a network of people that will call on you when they need your products or services.

Once you have built a good network it is important that you maintain and set goals for yourself. As you have set goals, you need to keep them. This means, that if you strive to meet one new person a week, or to make it a point to call one person you know each week that is not a current customer, you are going to increase your business. Think about this, for every five calls you make, and only one turns into a sale, that is one more sale than what you had. Increase exposure for your business, and use this for your personal success. Networking Your Business Locally

Basic Marketing Blunders with Linked In

Basic Marketing Blunders with Linked In
Like me, have you received email invitations like these?

> I’m using LinkedIn to keep up with my professional contacts and help them with introductions. Since you are one of the people I recommend, I wanted to invite you to access my network on LinkedIn.
>
> Basic membership is free, and it takes less than a minute to sign up and join my network.

I’ve received well over 35 invitations like this, worded almost precisely the same way. The senders have acted surprised and offended that I did not leap to take advantage of this invitation.

Let’s look at the problems in this invitation from a marketing point of view.

* Almost all of the invitations I received were from people whose names I did not recognize. Why would I want to be part of their network? The invitation doesn’t say who they are, who they have access to and how I would benefit from their network.

* What is Linked In, how does it work and what are the benefits of using it? No one has yet explained this clearly in their invitation. You cannot expect that someone receiving this invitation understands what you’re asking them to join or how it would be advantageous to them. It would be helpful to have a paragraph or two describing how it works and citing a specific result the person behind the invitation enjoyed from membership. It may be that people assume that since “basic membership is free,” the typical recipient of this invitation will go ahead and join. But even if it doesn’t cost money, joining would take time. You still need to “sell” people on taking a free action, especially with respect to an activity or organization that may be unfamiliar to them.

* No one took the time to head off possible misunderstandings or objections to this membership. As a non-member of Linked In, I am concerned that joining would open me up to a lot of email and phone calls in which I would have no interest and that would waste my time. Again, you can’t assume that something free is thereby enticing; you need to imagine why someone might have doubts or dismiss the idea and address those objections.

* Using a canned invitation that is almost exactly the same as everyone else’s doesn’t make a good impression. Even if the text provided by Linked In were effective, which it’s not, you’d want to give it your personal stamp.

Other than being irritated that they are apparently encouraging people to send invitations that make little sense, I have nothing against Linked In. Perhaps it’s a useful organization. My point is that its members need to use common sense and fundamental marketing principles to encourage busy, skeptical people to give it a chance.

Trying Not To Get Above Your Business

Trying Not To Get Above Your Business

Young men after they get through their business training, or apprenticeship, instead of pursuing their avocation and rising in their business, will often lie about doing nothing. They say; “I have learned my business, but I am not going to be a hireling; what is the object of learning my trade or profession, unless I establish myself?'”

“Have you capital to start with?”

“No, but I am going to have it.”

“How are you going to get it?”

“I will tell you confidentially; I have a wealthy old aunt, and she will die pretty soon; but if she does not, I expect to find some rich old man who will lend me a few thousands to give me a start. If I only get the money to start with I will do well.”

There is no greater mistake than when a young man believes he will succeed with borrowed money. Why? Because every man’s experience coincides with that of Mr. Astor, who said, “it was more difficult for him to accumulate his first thousand dollars, than all the succeeding millions that made up his colossal fortune.” Money is good for nothing unless you know the value of it by experience. Give a boy twenty thousand dollars and put him in business, and the chances are that he will lose every dollar of it before he is a year older. Like buying a ticket in the lottery; and drawing a prize, it is “easy come, easy go.”

He does not know the value of it; nothing is worth anything, unless it costs effort. Without self-denial and economy; patience and perseverance, and commencing with capital which you have not earned, you are not sure to succeed in accumulating. Young men, instead of “waiting for dead men’s shoes,” should be up and doing, for there is no class of persons who are so unaccommodating in regard to dying as these rich old people, and it is fortunate for the expectant heirs that it is so.

Nine out of ten of the rich men of our country to-day, started out in life as poor boys, with determined wills, industry, perseverance, economy and good habits. They went on gradually, made their own money and saved it; and this is the best way to acquire a fortune. Stephen Girard started life as a poor cabin boy, and died worth nine million dollars. A.T.

Stewart was a poor Irish boy; and he paid taxes on a million and a half dollars of income, per year. John Jacob Astor was a poor farmer boy, and died worth twenty millions. Cornelius Vanderbilt began life rowing a boat from Staten Island to New York; he presented our government with a steamship worth a million of dollars, and died worth fifty million.
“There is no royal road to learning,” says the proverb, and I may say it is equally true, “there is no royal road to wealth.” But I think there is a royal road to both. The road to learning is a royal one; the road that enables the student to expand his intellect and add every day to his stock of knowledge, until, in the pleasant process of intellectual growth, he is able to solve the most profound problems, to count the stars, to analyze every atom of the globe, and to measure the firmament this is a regal highway, and it is the only road worth traveling.

So in regard to wealth. Go on in confidence, study the rules, and above all things, study human nature; for “the proper study of mankind is man,” and you will find that while expanding the intellect and the muscles, your enlarged experience will enable you every day to accumulate more and more principal, which will increase itself by interest and otherwise, until you arrive at a state of independence. You will find, as a general thing, that the poor boys get rich and the rich boys get poor. For instance, a rich man at his decease, leaves a large estate to his family. His eldest sons, who have helped him earn his
fortune, know by experience the value of money; and they take their inheritance and add to it. The separate portions of the young children are placed at interest, and the little fellows are patted on the head, and told a dozen times a day, “you are rich; you will never have to work, you can always have whatever you wish, for you were born with a golden spoon in your mouth.”

The young heir soon finds out what that means; he has the finest dresses and playthings; he is crammed with sugar candies and almost “killed with kindness,” and he passes from school to school, petted and flattered. He becomes arrogant and self-conceited, abuses his teachers, and carries everything with a high hand. He knows nothing of the real value of money, having never earned any; but he knows all about the “golden spoon” business.
At college, he invites his poor fellow-students to his room, where he “wines and dines” them. He is cajoled and caressed, and called a glorious good follow, because he is so lavish of his money. He gives his game suppers, drives his fast horses, invites his chums to fetes and parties, determined to
have lots of “good times.” He spends the night in frolics and debauchery, and leads off his companions with the familiar song, “we won’t go home till morning.” He gets them to join him in pulling down signs, taking gates from their hinges and throwing them into back yards and horse-ponds. If the police arrest them, he knocks them down, is taken to the lockup, and joyfully foots the bills.

“Ah! my boys,” he cries, “what is the use of being rich, if you can’t enjoy yourself?”

He might more truly say, “if you can’t make a fool of yourself;” but he is “fast,” hates slow things, and doesn’t “see it.” Young men loaded down with other people’s money are almost sure to lose all they inherit, and they acquire all sorts of bad habits which, in the majority of cases, ruin them in health, purse and character. In this country, one generation follows another, and the poor of to-day are rich in the next generation, or the third. Their experience leads them on, and they become rich, and they leave vast riches to their young children. These children, having been reared in luxury, are inexperienced and get poor; and after long experience another generation comes on and gathers up riches again in turn. And thus “history repeats itself,” and happy is he who by listening to the experience of others avoids the rocks and shoals on which so many have been wrecked.

“In England, the business makes the man.” If a man in that country is a mechanic or working-man, he is not recognized as a gentleman. On the occasion of my first appearance before Queen Victoria, the Duke of Wellington asked me what sphere in life General Tom Thumb’s parents were in.

“His father is a carpenter,” I replied.

“Oh! I had heard he was a gentleman,” was the response of His Grace.

In this Republican country, the man makes the business. No matter whether he is a blacksmith, a shoemaker, a farmer, banker or lawyer, so long as his business is legitimate, he may be a gentleman. So any “legitimate” business is a double blessing it helps the man engaged in it, and also helps others. The Farmer supports his own family, but he also benefits the merchant or mechanic who needs the products of his farm. The tailor not only makes a living by his trade, but he also benefits the farmer, the clergyman and others who cannot make their own clothing. But all these classes often may be gentlemen.

The great ambition should be to excel all others engaged in the same occupation.

The college-student who was about graduating, said to an old lawyer:

“I have not yet decided which profession I will follow. Is your profession full?”

“The basement is much crowded, but there is plenty of room up-stairs,” was the witty and truthful reply.

No profession, trade, or calling, is overcrowded in the upper story. Wherever you find the most honest and intelligent merchant or banker, or the best lawyer, the best doctor, the best clergyman, the best shoemaker, carpenter, or anything else, that man is most sought for, and has always enough to do. As a nation, Americans are too superficial– they are striving to get rich quickly, and do not generally do their business as substantially and thoroughly as they should, but whoever excels all others in his own line, if his habits are good and his integrity undoubted, cannot fail to secure abundant patronage, and the wealth that naturally follows. Let your motto then always be “Excelsior,” for by living up to it there is no such word as fail.

 

Google Business Networking Tips for Building Your Small Business

3 Ways To Grow Your BusinessGoogle Business Networking Tips for Building Your Small Business

Google Business Networking Tips for Building Your Small Business Google “business networking” and you’ll see links to articles on how to increase your Facebook Likes and Twitter followers. Connecting with potential customers and business partners via social networking is, by now, an essential part of any company’s growth. Despite the skyrocketing impact of social media over the past decade, however, the importance of old-fashioned, face-to-face networking has not faded. Shaking hands at conferences and making chit chat at cocktail parties is still one of the best ways to expand your brand’s reach, build your business, and create vital partnerships. So, just how good are your networking skills? To turn that annual conference small talk into a critical company connection, look over this list of networking Dos and Don’ts.

 

DO research who is coming

If possible, look over the guest list for any conference or party and make a mental list of those folks you want to meet. Shawna Tregunna, founder and owner of ReSoMe.com, a social media company, explores who is coming online and uses social media to reach out to fellow attendees before the event. “I watch for mentions of [the event] on social media by hashtag or name. I also check out the guest list if it is public. If I see someone I want to connect with, I look for them on Twitter or LinkedIn and [send them a Tweet or message such as] ‘I see we are both headed to XYZ event! I would love to get a chance to say hi. Looking forward to connecting!’ Then, at the event, I have a list of people I know I will connect with,” says Tregunna. Google Business Networking Tips for Building Your Small Business

 

DON’T be afraid to approach someone

“Take every advantage possible to meet new people,” says Lori Cheek, founder and CEO of Cheekd.com, a sort of reverse-engineered dating site that provides its members icebreakers they can use to introduce themselves to new people. “When attending networking events, I find that it’s most advantageous to go alone so that you’re forced to talk to new people,” suggests Cheek. “Understand everyone is there for a similar reason and, for the most part, want to make new connections, so don’t be shy—just walk up and introduce yourself. The only thing you have to lose is an opportunity.” Cheek also offers a reminder not to make quick judgments. “Efficiently communicate and never dismiss a single soul—you never know who you’re talking to, who they might know, or how they’d be able to contribute [to your company].” Google Business Networking Tips for Building Your Small Business

 

DO listen…and listen and listen

“Listen more than you talk. People invariably like someone who listens to them and makes them feel interesting and appreciated,” says Lisa Thompson, L.P.C., director of professional services for Pearson Partners International, Inc., a full-service retained executive search firm. Thompson suggests keeping your own story to a minimum. “Avoid immediately going into too much detail about what you offer. Unless they indicate a real interest by asking direct questions, you will bore them and they will want to escape,” suggests Thompson. “Practice describing what you do in just a couple of sentences.” Google Business Networking Tips for Building Your Small Business

 

DON’T stay in just your industry

Getting beyond the folks within your industry can benefit your company in surprising ways. New ideas for marketing partnerships, insight on fresh ways to approach sales, and more solid business opportunities may arise from chatting with someone in another field or specialty. “It pays dividends to diversify your connections. Raise your awareness of the circles you spend your time in and if the circles have become too narrow—one type of industry, one type of profession—make it a point to widen the circle from time-to-time,“ writes founder and CEO of Impact Instruction Group Amy Franko in her e-book 35 Tips to Build Lasting Strategic RelationshipsGoogle Business Networking Tips for Building Your Small Business

 

SmallTalk_PQ.jpgDO take notes

Katie Shea, director of marketing at OrderGroove.com, a company that launches and manages subscription programs for major retailers, suggests taking a brief moment to take notes on people you meet. “If you are at a large networking event like a cocktail party
or fundraiser, it’s easy to collect dozens of cards, yet difficult to keep
track of all of the different two- to three-minute conversations,” says Shea. “After a few
conversations, take a break to write personal notes on the back of each
card you’ve received—[things like] ‘NYU alum, born in South Africa, avid traveler.’ Not only will this jog your memory of the conversation, but your new
contact is likely to be impressed that you remembered such a personal
detail about him or her during later conversations.”

 

DON’T get stuck in conversations

Having a few ideas on how to exit a conversation is just as important as having opening lines to start one. Being “trapped” with one person for too long means missed opportunities to connect with others. “Learn to handle networking vultures and elegantly get out of a conversation with someone who wants to stick with you,” suggests Thompson. “You might say there is someone across the room you just have to speak to, or introduce that person to another and move along, or have other possible strategies up your sleeve.”

 

DO follow up in person

Keep that brief conversation going after the event with another face-to-face meeting—even if you don’t see an immediate use for the relationship. “You’ve heard the saying that if you need a relationship, it’s usually too late to build it. It’s often why people end up feeling as though they’re being insincere, because continual relationship building isn’t a habit built into their everyday life,” notes Franko. “A quick conversation with a new contact is rarely a bad
thing, but where the deals happen is later down the road. Be sure to follow
up—offer to buy coffee, lunch, a drink—with those individuals that you
believe offer synergies to your business,” offers Shea. Google Business Networking Tips for Building Your Small Business

Google Business Networking Tips for Building Your Small Business

DON’T have an out-of-date online presence

To cultivate and grow relationships, many go beyond “just touching base” periodic emails. They build on that face-to-face networking with social media, which means it is vital your LinkedIn account is always up-to-date, and you are active on at least one social media channel. “I will connect with everyone within 48 hours [of an event] on LinkedIn with a unique greeting and ask for their other social channels so we can stay in touch,” notes Tregunna. “I then try to do mentions of them on social media if they are active – ‘Great meeting at on ! If you haven’t connected with them here you should try!’” That virtual connection keeps the lines of communication open and ready for future business opportunities that happen in person. Google Business Networking Tips for Building Your Small Business

5 Ways to Get More Involved in Your Local Community

Legendary Bostonian, Irish political pontificator extraordinaire and one-time Speaker of the House Tip O’Neil famously said, “All politics is local.” What he meant by that is that no matter how big you think you are (or really are), you risk falling from grace if you forget to take care of your base. You can be Speaker of the House and spar with the President, but if you fail to get that pothole on Quarry Street fixed, you may not get re-elected.

 

This is also true in business.

Even in this digital age, when so many of us do business with people across the Internet, it can be a big mistake to forget that even still, “All business is local.” After all, you bank with a local banker, you hire local people, you shop in local stores and you likely sell to the local community. So having a good relationship and establishing a solid reputation with people in your community is usually good for business.

 

Click here to read more articles from small business expert Steve Strauss.

Here are five ways to get more involved in your community:


1. Sponsor something: In this time of less funding and tight budgets, there are a few things you can do to endear yourself to the community. One good way is to sponsor a worthwhile cause. Some local sponsorship opportunities include:

 

  • A youth sports team: The tried and true option, sponsoring a team helps the team itself, helps the league and helps you get business, as parents are likely to support someone in turn who is supporting their kids. Downsides? What downsides?
  • A community event: It could be a concert in the park or the local farmers market, but whatever the case, event sponsorships are a great way to build community loyalty.
  • A show: Again, there is no shortage of options: You could sponsor the local PBS station, the opera, or anything in between.

 

2. Network: Networking groups are great because they actively encourage members to give business to one another. Your local chamber of commerce undoubtedly has a very good networking group. Additionally, you might want to check out Le Tip International, a professional leads organization, or an online MeetUp group that gathers in your area.

 

3. Start an internship program: College students need a place to gain experience and hone their skills, and you need extra help at no extra cost. Offering internships, then, can be a win-win situation. Not only does it help connect you with the interns and their friends and family, it also gives you an “in” with your local university or community college. As with many things in business, you never know when that connection may pay unexpected dividends. For example, you might get the opportunity to serve as a case study for a marketing plan.

 

4. Volunteer: Volunteering is of course its own reward, but it can also help your business grow. It establishes you as a solid, engaged member of the community. By encouraging your staff to volunteer with local worthwhile causes, your business will become known as a community team player. People reward that sort of thing, you know.

 

For more on this article, http://smallbusinessonlinecommunity.bankofamerica.com/community/running-your-business/generalbusiness/blog/2012/09/18/5-ways-to-get-more-involved-in-your-local-community

Get ‘Em Back: Tactics for Reclaiming Lost Customers

by Iris Dorbian.

When the economy nosedived in 2008, Jeff Weiner, president of Uniondale, New York-based HKM Insurance, felt an immediate effect. Because many of his clients were laying off employees, his 30-year-old firm snagged fewer premiums, leading to fewer commissions for his full-time staff of four. As the recession dragged on and customers cut back or left altogether, Weiner’s business experienced two straight years of tough times financially.

“Learning how to manage that sinking feeling that occurs when a major account says good-bye is a milestone for anyone,” write Jill Griffin and Michael Lowenstein in their 2001 book, “Customer Winback: How to Recapture Lost Customers and Keep Them Loyal.” Written at the onset of the last recession, the book makes clear that, after each customer departure, a business faces a stark choice. “You can give in to the disappointment and despair and purge that lost customer from your data files, thereby ensuring that the customer is gone forever. Or you can get focused on the necessary steps to win back that customer.”

PQ_GetemBack.jpgAs the economy continues to recover from the downturn, some small business entrepreneurs are finding that their road back to success involves tracking down lost customers and wooing them all over again. To do so, however, they must be even more resourceful and enterprising than before.

Reposition your sales proposition

For Weiner, his insurance company’s slide finally stopped when he was able to change his customer’s perceptions about what it had to offer.

“I had to reinvent myself because a lot of people knew me as the health insurance guy,” says Weiner. “I had to expand to new products.” In the wake of the economic downturn, Weiner beefed up his company’s offerings to include life insurance, long-term care insurance and other options. By early 2010, he says his profits started to rebound.

But he didn’t stop there. To stay abreast of what former clients were up to and what others in his industry were experiencing, he fell back on a tried-and-true tactic: He networked.

Schmoozing beats losing

Right around the time his company started its comeback, Weiner started a networking group in Westbury, Long Island, composed of a dozen small business entrepreneurs. (Membership is currently up to 250). Meeting for lunch a few times a week, members briefly discuss their companies and current needs while also exchanging business ideas, referrals, and opportunities. Not only have these casual confabs helped Weiner’s business accelerate its recovery—since its nadir in 2010, HKM’s revenues have grown 25 percent—they’ve reaped handsome dividends for other members as well.

“We had a marketing guy get his single biggest client in 25 years at a session,” says Weiner.

Networking certainly did the trick for Alan Winnikoff, co-principal of the small New York-based boutique PR firm, Sayles and Winnikoff Communications. The nearly 10-year-old company, which employs a full-time staff of six, caters to clients in the so-called glamor sectors—the arts, media, and entertainment—as well as nonprofits and start-ups. After the recession hit in 2008, Winnikoff also experienced a slump, although due to contractual agreements with clients, it was delayed.

“We thought we were getting though it,” he says. “We were able to tap into digital start-ups and, for awhile, we had that but then it stopped. We got hit the worst starting in fall of 2010 for about a year. We’re just coming out of it now; 2011 was our most difficult year in terms of billing.”

Like Weiner, Winnikoff sought to remedy his company’s lost earnings by reaching out to former clients who had either moved on to different jobs or launched new businesses during the recession.

“We had a client who was a president at a major media company,” he recounts. “But in the summer of 2008, that company cut back. We lost them at that point and then this client—we’ll call her Madame X—she left about a year later.” After her departure, Winnikoff made a point of reaching out. Over lunch, the two reconnected and when she later started work at another firm, the ongoing relationship paid off. “They hired us on her recommendation,” he explains. “She introduced me to other people, which led us to more opportunities.”

Less Money Now, More Money Later

Sometimes keeping or winning back a lost customer means accepting leaner profits in the short-term. And while this advice might sound counterintuitive or even self-destructive in an economy that remains precarious, it can reap lucrative long-term dividends.

“We have a client that’s a TV production company,” explains Winnikoff. “They do great work, but in fall 2010, they told us, ‘We’re shutting down for December and going to put you on hiatus for a month and then hire you back for January.’ They did, but they also cut our fee.”

After the move, Winnikoff reflected on his options, trying to gauge the long-term value of the relationship. “I decided to stay with them even though we’re doing the same amount of work for less money,” he explains. To Winnikoff, the tradeoff was worth it, as the decrease in revenue didn’t outweigh the risk of losing the client—and the prospect of more lucrative work in the future—forever.

In their book “Customer Winback,” authors Griffin and Lowenstein try to put this strategy in financial context. Using as an example a customer that regularly spends $200 a month, they estimate that full impact of losing that client, which includes bad word-of-mouth advertising and missed opportunity costs as well as the direct revenue loss, could total up to a staggering $432,000 over 10 years.

Speak Your Way to Client’s Hearts

Another tactic that can drum up business and reclaim former customers involves public speaking. Even if you’re not comfortable with speaking to groups, it’s important to “put yourself out of your comfort zone and try something new, something different to market yourself,” explains Erica Prince, founder and president of The Professional Speaker’s Bureau based in Roslyn, New York. “Don’t be so complacent. Force yourself. Get a topic you’re super knowledgeable about and the comfort level with come.”

Prince, whose company has been around since 1995, says that entrepreneurs who make public speaking engagements part of their marketing arsenal can end up getting better returns on their investment than if they bought print advertising. “If you’re an expert [in a specific area], that’s good,” she says. “That will get you the clients that another person who’s not speaking won’t get.”

And getting more clients—whether they be of the new or long lost variety—is what growing a small business is all about. As someone who’s seen his ongoing customer reclamation efforts pay off handsomely, Winnikoff couldn’t agree more: “I’m very optimistic about 2012.”

5 Ways to Find a Mentor for a Small Business Owner

5 Ways to Find A Mentor for Your Small BusinessSmall Business Today. I would venture to say that we have all had an influential mentor at one time or another. It might have been a teacher who inspired you or a colleague who guided you, but whatever the case, you were fortunate to have the right someone at the right time.

Yes, mentors for small business owners can make a difference but the funny thing about them is that, typically, they show up when they show up. You don’t normally get to choose when a mentor relationship becomes available. All too often, finding a small business mentor when you actually want one is not so easy.

But it can be done. And it should be done.

Having a small business mentor is one of the best ways to get ahead. He or she can open doors, teach skills and give valuable feedback. There’s no doubt that is a good deal for you. But it is often equally, if not more, satisfying for the mentor as he or she can watch his or her guidance make a difference. It is a chance to give back.

So how do you actually go about finding a mentor when you want one? Here are a few ways:

1) Ask: Finding a small business mentor is sometimes the result of simply having the chutzpah to ask someone whom you admire if they would be willing to mentor and work with you. Or, just tell people that you are looking for a mentor. You may be surprised at how willing people are to help. Speak with business associates, friends, relatives, other entrepreneurs, your place of worship or even with online communities.

2) Look: These days, there are all sorts of organizations to help you hook up with a mentor. Many of these are government sponsored. Here are your best bets:

Small Business Administration SCORE: SCORE
Small Business SBDCs: Small Business Development Centers
Small Business Women Centers: Women’s Business Centers NAWBO) is another smart place to look.
Small Business .Minority Business Development Agencies Initiative for a Competitive Inner City.
If you are looking for government contracting opportunities, the GSA has a good mentor/protégé program

3). Call: Your trade small business organization may have a mentor-mentee program that you can tap.

4) Pay: If you know someone who knows what you want to learn but who probably would be disinclined to be your small business mentor, for whatever reason, consider buying their time. Is it ideal? No, but it may still work. For instance, what about approaching that person and offering a fee for a few days of consultation and six months of telephone follow up? Explain that you think he or she could help you get your business of the ground that you respect his/her time and are therefore willing to pay for it. You may be surprised by the response. Especially if you are not in a competing business, you may suddenly find yourself with the best mentor that money can buy.

5) Discover: Just what are you looking for in a mentor? Here are a few things to consider:

You want someone who shares your vision for your business: It would be a frustrating experience to be mentored by someone who is not on the same page as you.

You want someone who has time: Landing that big fish mentor is worthless if the mentor does not really have the time to help you.

You want someone whom you respect: This means that they have values similar to yours and a track record of success

5 Ways to find a mentor your small business. This article is another small business article produced by Apple Capital Group, Inc., a commercial finance company that specialize in asset based loans.

Small Business Alliances: Working Together to Succeed Separately

By Sherron Lumley.

Frank DeSantis, owner of DeSantis Photography, has spent 15 years in Philadelphia and Portland building small business alliances to move his commercial photography business forward. “It’s perseverance really and it’s not instant gratification. Business is about developing relationships. I’ve always known that and been open to experimenting,” DeSantis says.

The relationships he refers to amount to a series of informal collaborations, where two or more companies work together toward mutual objectives, sharing both risk and reward. Working with a core team of small business owners can create a synergy where the sum of the whole exceeds what each individual business can do on its own.

These alliances tend to come in three flavors. The first type resembles David-and-Goliath proportions, where a smaller company joins forces with a much larger strategic ally, with the intended benefit of adding credibility to the smaller organization. Then there are the informal partnerships between two very large, but non-competitive companies, which often come together to co-market or cross-promote each other’s complementary brands. And finally, in what might be called David/David alliances, two smaller companies, both with limited resources, come together to leverage off each other’s strengths on a peer-to-peer basis.

Pull-Quote.pngFor example, the traditional way to promote a business, through the channels of marketing, advertising, and public relations can be prohibitively expensive to even mature small businesses. But by teaming up with other similarly sized companies in a David/David kind of arrangement, the costs can be shared, helping the companies to overcome an otherwise insurmountable financial barrier to entry. But it’s not just about sharing expenses and saving money, forming an alliance is also a way to strategically grow sales contacts, cross-pollinate expertise, develop new markets, gain distribution channels, and build new technology and manufacturing.

Build cross-industry strategic alliances through networking

“Networking takes a lot of time,” says DeSantis, “and even though you may think it’s a waste of time, it’s not. Nothing will come out of it that day, but week after week, month after month you’re befriending other people in the business community and earning their trust. Eventually it comes through,” he says.

DeSantis has shared direct mail campaigns, web blasts, and events, as well as formed alliances with hair stylists, jewelry makers, graphic designers, web designers, printers, and marketing professionals. “Then I put myself out there to doctors, doing portraits for their websites and pictures of procedures,” he says. Next, he is considering an alliance with lawyers.

DeSantis joined Business Networking International when he moved his business from Philadelphia to Portland several years ago. “One of the people I met at that networking group refinishes floors and that led to doing photography for him that moved his business up a notch,” he says. DeSantis then joined the Oregon Remodelers Association and the National Association of the Remodeling Industry, which led to more business. “Whatever it is that you want to be doing, that is where you need to go,” says DeSantis, who specializes in architectural photography.

“Real entrepreneurs understand the fundamental power of networking—connecting to like-minded individuals and helping them connect to others,” says marketing expert Mitch Joel in his book Six Pixels of Separation. “You network to build your circle of influence by adding value to your community and helping others get value they want.” The idea, he says, is to become the go-to person for the community.

Join professional trade organizations

The best strategic alliances result from a cooperative culture and spirit among the participating small businesses. These bonds lead to trust, resource sharing, and a friendly chemistry among the parties, says strategic alliance consultant Andrew Sherman in Grow Fast Grow Right.

Ken DeLoria, owner of DeLoria Technical Services, runs a professional audio business specializing in live sound for musical concerts as well as high-profile TV events such as the Super Bowl, the Grammy Awards, and the Academy Awards. “I network as much as possible to stay on the radar with event planners, production companies, and sound rental companies,” says DeLoria, who is a member of the Audio Engineering Society (AES), the professional trade organization for his industry.

“The pro audio business lives and dies on relationships,” DeLoria says. “Almost every day of my life I’m sharing information and contacts. It’s a never-ending thing,” he says. It’s a tactic that has served him well. “In my business, it’s a combination of being technically competent, easy to work with, likeable, skilled, and sharp that results in trust and confidence in our advice on a major sound system that will cost millions of dollars,” he says.

Co-promotion can be a fast track to brand recognition

Establishing brand awareness can seem like a daunting task for small businesses, but those companies aiming for rapid growth can defray the heavy costs involved by sharing the expense with other businesses. “Strategic alliances bring added value, economies of scale, and broader customer recognition to the small business involved,” writes Sherman.

For instance, 17 years ago, DeLoria expanded his business from sound production to designing custom sound systems, which he commonly promotes at major industry trade shows across the country. But he found that shipping these large pieces of sound equipment—which often require a semi truck to accommodate them—can run as much as $30,000 or more. Thanks to the strategic alliances he’s since built with industry manufacturers, however, he’s able to defray these costs by using the sound equipment they already have on-site at the trade shows. DeLoria then cross-sells those same equipment brands in his trade show pitches, lending those products an air of being an expert’s choice.

Does an alliance require a contract?

For informal business alliances, a binding legal document might not be necessary, although talking over the arrangement with a lawyer is nonetheless a good idea as he or she may point out unforeseen consequences of the venture. However, if your company will be licensing the use of its patents, trademarks, or intellectual property rights and, conversely, if your business will be promoting those same rights from another business, the American Bar Association recommends seeking legal counsel. Of course, for formal business alliances, such as joint ventures or partnerships, it’s a must to have a thorough legal review and to put any agreement in writing, where it should be spelled out to all parties what is being shared and what is not, and how the process for exiting the alliance will work. And if strategic alliances, even informal ones, lead to doing business in other states or countries where you’re unfamiliar with the local laws and regulations, it’s a good idea to talk to a lawyer as well.

Seven Ways to Find the Right Mentor

Whether you’re a start-up or you have been in business for a while, chances are issues will arise that you have not encountered before. You may be looking to hire a strategic partner for the first time; you may be interested in launching a social networking campaign; or you may be seeking to expand your business by tapping into a new market.

Instead of taking extensive time to research these issues on your own (or opting to plow ahead and hope for the best), you might want to consider forming a relationship with a business mentor. Sometimes the process of finding a mentor happens naturally, (i.e. someone you know socially turns out to be an expert on the business issue you’re facing). Most of the time, however, it takes a concerted effort.

The following are seven tips small business owners should remember when looking for a business mentor.

1. Narrow down the list of issues with which you need help. Prioritize your most pressing challenges so you can get the most out of a mentor relationship. You may even determine you need more than one mentor. Asking for too much information at once can overwhelm even the most generous person.

2. Pinpoint the personal qualities you think you’d respond to in a mentor. Before refining your list of potential mentors, do some soul searching and see if you can answer questions like these:

Are you interested in someone who is a good listener and doesn’t offer feedback until he or she mulls over your question?
Do you prefer people who tell you everything they know on a subject?
Is responsiveness important to you – do you want hands-on guidance in real time?
Would you prefer verbal feedback on your planned courses of action?

3. Define the parameters of the relationship. The ideal mentor relationship for you might involve someone with whom you can speak briefly every time you have questions. Or perhaps a monthly dinner meeting would be a more productive forum for addressing ongoing issues. Over time, you might discover that your mentor is interested in joining your company as a senior executive or even a CEO if you reach a certain point of growth.

4. Spread the word as far as you can. Reach out to your email list; contacts on LinkedIn and other social networks; friends and colleagues and attendees at networking events, conferences and trade shows. Don’t rule out total strangers. If you read an interview with a like-minded business owner in a trade or business magazine, feel free to send him or her a follow-up note. As long as there is no direct issue of competition, most small business owners are happy to help a fellow entrepreneur, and might even see potential for collaborating in other ways in the future.

5. Do not overlook larger resources. The Small Business Administration, SCORE, local chambers of commerce and private mentoring businesses have wide-ranging mentoring programs that offer long-term mentoring and assistance with advisory board formation. These resources may prove to be a valuable way to connect with potential mentors.

6. Formalize the selection process. Similar to personal relationships, it’s probably best not to rush things. Start out getting to know the potential mentor, get a sense of whether they’d be open to the idea and simply ask to pick their brain on a few issues. Discuss where and how often you will meet, what you can offer to the relationship, and long- and short-term goals.

7. Remember that mentoring is a two-way street. Don’t forget to thank your mentor regularly for advice that led to good results for your business. Further, periodic feedback is a good way to keep your mentor invested in your businesses success.

Since mentors can be from different industries, or even different geographical locations, it should be relatively easy to find someone. It’s certainly less risky and time consuming than using trial and error or relying solely on your own perspective and experience. And, once you experience a positive mentoring relationship, you might look forward to the day when you can become a mentor yourself. Have you found a mentor that has helped make a difference in your business? Share your thoughts with the Apple Capital Group team in the comments section.

Whether you’re a start-up or you have been in business for a while, chances are issues will arise that you have not encountered before. You may be looking to hire a strategic partner for the first time; you may be interested in launching a social networking campaign; or you may be seeking to expand your business by tapping into a new market.

Instead of taking extensive time to research these issues on your own (or opting to plow ahead and hope for the best), you might want to consider forming a relationship with a business mentor. Sometimes the process of finding a mentor happens naturally, (i.e. someone you know socially turns out to be an expert on the business issue you’re facing). Most of the time, however, it takes a concerted effort.

The following are seven tips small business owners should remember when looking for a business mentor.

1. Narrow down the list of issues with which you need help. Prioritize your most pressing challenges so you can get the most out of a mentor relationship. You may even determine you need more than one mentor. Asking for too much information at once can overwhelm even the most generous person.

2. Pinpoint the personal qualities you think you’d respond to in a mentor. Before refining your list of potential mentors, do some soul searching and see if you can answer questions like these:

Are you interested in someone who is a good listener and doesn’t offer feedback until he or she mulls over your question?
Do you prefer people who tell you everything they know on a subject?
Is responsiveness important to you – do you want hands-on guidance in real time?
Would you prefer verbal feedback on your planned courses of action?

3. Define the parameters of the relationship. The ideal mentor relationship for you might involve someone with whom you can speak briefly every time you have questions. Or perhaps a monthly dinner meeting would be a more productive forum for addressing ongoing issues. Over time, you might discover that your mentor is interested in joining your company as a senior executive or even a CEO if you reach a certain point of growth.

4. Spread the word as far as you can. Reach out to your email list; contacts on LinkedIn and other social networks; friends and colleagues and attendees at networking events, conferences and trade shows. Don’t rule out total strangers. If you read an interview with a like-minded business owner in a trade or business magazine, feel free to send him or her a follow-up note. As long as there is no direct issue of competition, most small business owners are happy to help a fellow entrepreneur, and might even see potential for collaborating in other ways in the future.

mentor quote.png5. Do not overlook larger resources. The Small Business Administration, SCORE, local chambers of commerce and private mentoring businesses have wide-ranging mentoring programs that offer long-term mentoring and assistance with advisory board formation. These resources may prove to be a valuable way to connect with potential mentors.

6. Formalize the selection process. Similar to personal relationships, it’s probably best not to rush things. Start out getting to know the potential mentor, get a sense of whether they’d be open to the idea and simply ask to pick their brain on a few issues. Discuss where and how often you will meet, what you can offer to the relationship, and long- and short-term goals.

7. Remember that mentoring is a two-way street. Don’t forget to thank your mentor regularly for advice that led to good results for your business. Further, periodic feedback is a good way to keep your mentor invested in your businesses success.

Since mentors can be from different industries, or even different geographical locations, it should be relatively easy to find someone. It’s certainly less risky and time consuming than using trial and error or relying solely on your own perspective and experience. And, once you experience a positive mentoring relationship, you might look forward to the day when you can become a mentor yourself. Have you found a mentor that has helped make a difference in your business?