Tag Archive: google

4 Unmatched Sources to Track Google Algorithm Updates

4 Unmatched Sources to Track Google Algorithm Updates

 4 Unmatched Sources to Track Google Algorithm Updates4 Unmatched Sources to Track Google Algorithm Updates. It’s Never Been Easier To Track Google Algorithm Updates

It is almost impossible to keep up with every single change in the Google search algorithm, at least on your own. So, here are four sources to help you keep up with and track Google algorithm updates, as well as what they mean for your business.
1. Inside Search – Official Google Search Blog

While some may dispute it, there is no better source of knowledge than the source itself. The Inside Search blog is undoubtedly your most important source to monitor for news on the most recent algorithm updates and just what Google is attempting to target as such.

It is important to keep in mind that what Google attempts to do in the search engine results and what their algorithm update actually does are often two very different things. But more so than this, looking at what Google is targeting is great insight into what they deem as most important and/or major issues on the web currently.  4 Unmatched Sources to Track Google Algorithm Updates

Start Tracking Google Algorithm Updates – View the Official Google Search blog here.
2. MozCast – Google Algorithm Weather Forecast

When you are looking for the daily impact algorithms have on the web in general, MozCast is a great source. Every 24 hours the website will audit 1000 keywords to determine which top 10 results are showing that day for the query. They will then take those top 10 current results and compare them to the day prior to see just how much shake up has occurred. The bigger the change in results the higher the temperature.

This is a great way to collect a fairly small sample of search engine results and identify, in general, what is happening in Google currently due to algorithm changes.

Visit MozCast for daily Google algorithm tracking and weather reports here.
3. Matt Cutts Google+

For those of you who aren’t aware, Matt Cutts is head of the webspam team at Google. He has become a type of spokesperson for the organic side of Google search results. He will often post each time a major roll out occurs in the algorithm and ask businesses to provide feedback on how or if they are impacted by the update. He will also typically announce how much of the web they estimate will be affected.  4 Unmatched Sources to Track Google Algorithm Updates

The unique element you will get when following Matt Cutts (as opposed to the Google Webmaster Central blog) is that, at times, he will announce upcoming algorithm updates and elements they will be targeting in advance. This can be a great help in determining what your online strategy should be as you look into future months.

Follow Matt Cutts on Google+ here.
4. SEOmoz Google Algorithm Change History

For a comprehensive perspective on all public and documented algorithm updates there is no better source I have found than the SEOmoz Algorithm Change History.

Truly a beautiful peace of link bait online. But more than just link bait, you will find here the date, name and details of each algorithm update that has occurred dating back to 2000. You will also find additional sources for each update to help with digging into the details.

Track Google Algorithms Update & History at SEOmoz here.
What Do Google Algorithm Updates Mean For Your Business?

The landscape of factors that determine your websites ability to rank organically in Google’s search results is regularly shifting. As our world continues to become more and more digital the realization that a business cannot survive without ranking for terms that define your business’ services and products is becoming prevalent. To understand what it takes to rank (and rank well) as well as what it will take 3 to 6 to 12 months from now is also just as important. 4 Unmatched Sources to Track Google Algorithm Updates

Change in the organic search industry is so inevitable that it literally happens every day. The best way to combat this change and stay on top of it is to track changes and be forward thinking about what Google and other search engines like Bing are emphasizing as most important:

4 Unmatched Sources to Track Google Algorithm Updates High quality, helpful and unique content
High volumes of content (the more your know the more you have to offer – in theory)
Quality design and architecture in a website (built for the user)
Authoritative references or votes of confidence from other businesses or web properties (links)

Read more:4 Unmatched Sources to Track Google Algorithm Updates

3 Most Important Mobile Marketing Channels

Mobile Marketing3 Most Important Mobile Marketing Channels

by Aaron Aders


3 Most Important Mobile Marketing Channels. Whether you have a mobile app or a mobile website, these channels can help your target audience find your mobile presence.


Estimates from eMarketer indicate that the population of mobile social network users will reach 79 million by 2015, which would result in mobile adoption rates that crush other technological adoption rates of the past. As with any new tech platform, organizations need to understand how to participate in and be found via mobile channels. Whether you have a mobile application or a mobile webpage, here are the top three channels that can help your target audience find your mobile presence:


Mobile Organic Search


A recent study by Google found that a smartphone was the most common starting point for online activities. It’s crucial to show up at the top of organic search on mobile devices, because 65 percent of the study participants started with a mobile device when searching for information, as well as shopping, online.


The best way to optimize your website for a mobile device is to create what is known as a responsive website. A responsive website will auto-detect the visitor’s device prior to serving up the website content. Upon detection, CSS will then tailor the website content to the specific device. Responsive websites will reduce clutter and avoid duplicate content issues that may arise from duplicating website content on a mobile subdomain such as m.yourdomain.com. 3 Most Important Mobile Marketing Channels


Marketers can also monitor performance using the mobile search data segment in Google Webmaster Tools. Use this tool to monitor the results of your mobile search optimization.


Mobile Content Marketing


The goal of content marketing is to create target-market-oriented content that informs, entertains, provides value, and inspires sharing. It’s important to consider context when creating content for different devices. The same Google study mentioned earlier found that smartphone use is primarily motivated by communication and entertainment activities. By contrast, PCs are the most common starting point for more complex activities like planning a trip or managing finances. 3 Most Important Mobile Marketing Channels


It’s important to serve the needs of your target market within this large mobile user group with content crafted with a mobile context in mind. For example, launching complex content such as a research paper or interactive survey wouldn’t be valuable in a mobile context. Focus on content ideas that support communication, fact references, or entertainment. Be sure to always post mobile-friendly content using HTML and CSS rather than Flash or JavaScript.


The Google Keyword Tool also allows for mobile device segmentation, which can provide keyword research insights for targeting mobile users. Combine the most popular mobile search trends with top-performing activities in mobile such as social networking, informational search, and shopping online. This kind of focus will start you down the path to content built for success on mobile devices. 3 Most Important Mobile Marketing Channels


Mobile App Stores


According to Nielsen, mobile users are spending 10% more time on mobile applications than the mobile Web. There are tremendous opportunities in mobile application development for organizations that want to extend marketing reach through this highly interactive channel. However, deep reach in this channel requires great app content and a solid strategy to make sure your app is found on platforms such as the Apple App Store. 3 Most Important Mobile Marketing Channels


A new start-up promises to add some Ooomf to your mobile app marketing strategy by using a platform that mixes mobile app developers with users to enhance and promote their mobile applications. Founder Mikael Cho recognizes that building a great app is a challenge, but getting people to care about it is even more difficult. Ooomf will employ a promotional strategy that offers a curated list of mobile apps. The company also hopes to develop relationships with mobile journalists and mobile influencers to help them discover apps on the Ooomf website. 3 Most Important Mobile Marketing Channels