Tag Archive: design

Excellent Approaches for Excellent Results

Excellent Approaches for Excellent Results
Two scenes of beauty and happiness, side by side on the television. Flip: a preview of the latest hot model of cards for 2006. Flip: the most recent addition to the fully high-tech camera phones. Flip: an ad of the latest hot perfume for men. Flip: a new commercial of one of the flourishing fast food chain in the country. Flip: a preview of what will happen next week on the longest running soap opera.

A few hours of television each day and a few flips of the remote can get you to see hundreds of commercial and advertisements. The television has been an effective tool for modern day advertising. But not all business owners can afford the cost of television advertising so they stick to the conventional method of paper and ink marketing.

Catalogs are one way of getting your products recognized in the market. Most customers would ask for a catalog before purchasing so if you have one in hand you can easily address your customers needs. When mailing your catalogs it is important that you comprehend everything you can about your customers and prospects. You must obtain their demographic, psychographic and statistical data and use that information to better address your marketing efforts to develop the business. Likewise, as many people are mobile these days it is important to keep an updated list of contact information to make sure that they receive your catalog. You need also to make certain that every prospect effort and every customer contact is better than the last.

Front covers also play an important role in the success of a catalog. They serve as the gateway into your catalog, hence, it is essential that the cover must encourage prospects to open the door and step through the amazing world inside. If you want to use paintings in your front cover ask yourself first, do the paintings showcase your products? Does it tell the reader what you sell without having to open the catalog? Is your brand name easily recognized? If your answer is yes, then a painting on the front cover can be a good idea. Keep in mind though that even if some people loved your painting cover, others would not be motivated by the artwork to turn the cover and buy. Also, remember that the unconscious mind is not necessarily rational but it is pretty influential. So avoid catalog designs that would make your audience unconsciously think that the product is not right for them.

So even if high-tech advertising is flourishing, the conventional marketing method is still one of the most reliable and profitable manner of promoting a business. Thus, the marketing ability of catalogs should never be underestimated.

Helping and Guiding In Creating A Catalog

Helping and Guiding In Creating A Catalog
Catalogs, especially in business sector, are used as a promotion tool to advertise their products, services and also to attract buyers or customers. Catalog can be classified in to two kinds, a software or database catalog and a hard copy catalog. When we say software or database catalog, this is the kind of catalog which is made by computer programmers. As the name implies it can only be viewed by the use of a computer. A hardcopy catalog is like a brochure, magazine, and booklet, anything that shows pictures of products and listing of services of a certain company. However, these two is the same when it comes to use but they are different in function that is according to their purpose.

When making or creating a catalog both database and hardcopy is not simple. You have lots of things to consider. First you must decide what kind of catalog you want to create. Will it be a consumer catalog or a B2B catalog? Secondly, how many products do you want per page? Basically a consumer catalogs have from 1-12 while B2B catalogs may have higher density. Third, what other supporting elements do you want: order envelope, sales terms, table of contents, index, etc. Fourth, will the catalog cover contain products for sale, highlighted products, or no products? And lastly, how many catalogs will you need to print?

If you are able to answer these questions, you are ready to make your own catalog. But we are not done yet, because we are just starting in making a catalog. One of the most difficult things in creating a catalog is when you are conceptualizing your own design or style. You must have a vast amount of technical knowledge as well as skill when it comes to designing a catalog for printing. If you are having a hard time with this you can always ask for help from a catalog designer or from a printing company that has catalog printing services. You must look for a company that has produced catalogs and knows what they’re doing. Also, confirm that the catalog designer has an opening in their schedule for your catalog job.

The last part of creating a catalog is the printing part. Printing a catalog also needs a specialized printing process. If you don’t know what is the correct printer for your catalog ask for help from a catalog designer. Because these catalog designers are typically working with many printers and can refer you to the right printer you need. Or better yet, have them get the quotes for you. They speak their language and will make sure you are comparing the right numbers and specifications.

So that’s it, hope you have a great time creating your own catalog. Above guides are just pointers in designing and printing your catalog. Remember that it is always better to get the help of professionals when it comes to creating materials that would represent your business in the market.