Tag Archive: consultants

Simple Sales Strategy: Define What Selling Is!

Simple Sales Strategy: Define What Selling Is!

imple Sales Strategy:  Define What Selling Is!Simple Sales Strategy: Define What Selling Is! How do you define selling? A lot of people think of selling as persuading/convincing people to buy things they may or may not want or need. To some, selling is all about closing a deal. Thinking of selling like this is not very empowering to you. Frankly, if you have this perspective on selling, it’s no wonder if you hate it. I would too!

So what perspective can you take about selling that will make it enjoyable, exciting and something you look forward to? Sounds like a bit of a tall order doesn’t it? Read on. 

Hopefully by now, you have made the list of all the problems that you can solve for your target market. You’re going to be surprised how long that list grows over time. So really, if you look at your list and you think about it, you are a master problem solver. What you’re really doing is helping people. Correct?

So try on this perspective about what selling is: Selling is helping people. Selling is serving. Selling is a process of identifying and solving people’s problems. 

See, feel and know that selling is serving. This will cause a big shift for you. With this perspective, you will really become passionate about wanting to help people. Find this passion and let it shine through.

It is your purpose, your moral obligation, to have as many sales conversations with people as you can so you can help as many people as possible. If you’re not having these types of sales conversations, you are holding back the gift you have to offer the world. You owe it to people to be there for them with your expertise and wisdom.

Next time you’re talking to a potential client, think about how you can help them, how you can serve them. Forget about trying to sell them something. If what you have to offer does solve their problems, and you facilitate the conversation using the strategies we are covering, people will sell themselves and will subsequently buy from you.

If you have a perspective on selling which is one of service and helping people, how do you think the people you’re talking to will feel? Think about this: people hate to be sold. The minute they feel they’re being sold, they often want to get away – fast. Don’t you? On the other hand, if they feel you are sincerely trying to help them solve their problems, they will relax and open up to you.

If you have a perspective on selling which is one of service and helping people, how do you think you will feel? Does energized, excited, relaxed, and natural come to mind?

This perspective is simple but powerful and very attract-tive to clients. imple Sales Strategy: Define What Selling Is!

This article is sponsored by Apple Capital Group, Inc. If you are looking for business financing, please call Apple Capital Group’s offices at 866-611-7457 or go to www.applecapitalgroup.com. #applecapitalgroup #thecorecorebusinessshow #timjacquet

Hiring Consultants for your Small Business

There are several factors that could lead a small business to hire a consultant, even if it’s temporary. In general terms, you might need specialized expertise for a specific period of time, such as while networking your computers or launching a web site. Or, you might want to have stable subcontractors whom you can bring in to meet seasonal demands or to handle larger projects.

There are many different types of consultants. The following are six types of independent contractors you might consider hiring depending on your small business’ needs:

Computer Consultants come with varying levels of skill and expertise. Make sure that the consultant is comfortable with a broad range of hardware and software and that the individual is actually a consultant, not a reseller.

Information Technology Consultants do not offer the same services as computer consultants. IT consultants are more strategic than operational and can help pinpoint technology needs, hire and oversee your service providers, advise on product selection and manage complex projects such as database development, network architecture and e-commerce design.

Human Resources Consultants can be brought in if a company has a hiring or staff management problem that cannot be handled internally. HR consultants can handle executive recruiting, temporary staffing of skilled workers, policy and manual drafting, and benefits administration. HR consultants can range from sole practitioners, or they can be from boutique firms or large outfits.

Sales Consultants are often hired for a number of reasons: Perhaps your track record of deal closings is not as good as it could be. Or, maybe you know how to close a deal, but have limited experience building and training a sales team. You may also need help creating a compensation and incentives structure for sales employees if you’ve grown in size.

No matter what type of contractor you are seeking, there are some guidelines you should consider as you undertake your search and hiring process:

Pull Quote.pngTap your personal network, use social networking sites like LinkedIn and Craigslist and ask for recommendations from professional associations in your area.
Consider the size of your business and your particular needs when deciding whether to hire a large brand-name consulting firm or an independent contractor
Conduct a comprehensive interview
Forget the words “verbal agreement.”The structure of your business relationship, the scope of work, fee arrangements and project timeframe should all be spelled out in a legally binding contractual agreement.
Test the waters
Keep costs under control
Don’t forget to build an exit clause

Working with experienced consultants can be an effective way to grow your business without taking on the risk of adding permanent staff. However, remember that a consultant is only as good as the client relationship allows. Be a good partner with your consultants by committing the time upfront to explain projects, making yourself available when needed and working toward making consultants feel like they’re part of your company.
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Hiring Consultants for your Small Business

There are several factors that could lead a small business to hire a consultant, even if it’s temporary. In general terms, you might need specialized expertise for a specific period of time, such as while networking your computers or launching a web site. Or, you might want to have stable subcontractors whom you can bring in to meet seasonal demands or to handle larger projects.

There are many different types of consultants. The following are six types of independent contractors you might consider hiring depending on your small business’ needs:

Computer Consultants come with varying levels of skill and expertise. Make sure that the consultant is comfortable with a broad range of hardware and software and that the individual is actually a consultant, not a reseller.

Information Technology Consultants do not offer the same services as computer consultants. IT consultants are more strategic than operational and can help pinpoint technology needs, hire and oversee your service providers, advise on product selection and manage complex projects such as database development, network architecture and e-commerce design.

Human Resources Consultants can be brought in if a company has a hiring or staff management problem that cannot be handled internally. HR consultants can handle executive recruiting, temporary staffing of skilled workers, policy and manual drafting, and benefits administration. HR consultants can range from sole practitioners, or they can be from boutique firms or large outfits.

Sales Consultants are often hired for a number of reasons: Perhaps your track record of deal closings is not as good as it could be. Or, maybe you know how to close a deal, but have limited experience building and training a sales team. You may also need help creating a compensation and incentives structure for sales employees if you’ve grown in size.

No matter what type of contractor you are seeking, there are some guidelines you should consider as you undertake your search and hiring process:

Pull Quote.pngTap your personal network, use social networking sites like LinkedIn and Craigslist and ask for recommendations from professional associations in your area.
Consider the size of your business and your particular needs when deciding whether to hire a large brand-name consulting firm or an independent contractor
Conduct a comprehensive interview
Forget the words “verbal agreement.”The structure of your business relationship, the scope of work, fee arrangements and project timeframe should all be spelled out in a legally binding contractual agreement.
Test the waters
Keep costs under control
Don’t forget to build an exit clause

Working with experienced consultants can be an effective way to grow your business without taking on the risk of adding permanent staff. However, remember that a consultant is only as good as the client relationship allows. Be a good partner with your consultants by committing the time upfront to explain projects, making yourself available when needed and working toward making consultants feel like they’re part of your company.