Ever wanted to start your own clothing company? Its not as difficult as you think. What do you absolutely need?
1. A decent logo
2. Creative concepts and graphics – Design Talent
3. A unique, blank apparel supplier
4. A decent screen printer
5. A Line Sheet to show potential buyers
6. Sales and promotional talent.
Which do you think is most important? Its obviously design talent you say? Are you Joking? You must be joking. Have you stepped out of the house
I have been fortunate enough to take part in a number of successful endeavors during my career, with the most notable being Staple Design. While Staple is made up of a globally distributed apparel brand, a thriving consulting agency, and a world renowned retail outlet, this all did not happen overnight. It has taken my team and I over 15 years to build this company to where it is today but it would not have made it this far without creating a strong foundation at it’s inception. Starting Your Own Fashion Clothing Company
I am constantly hit up by aspiring entrepreneurs within the fashion space looking to build a brand of their own but they don’t know where to start. With this class on Skillshare, I hope to answer these questions by addressing some of the most fundamental aspects of starting a brand, but even moreso I hope to inspire everyone who has ever thought about starting something of their own to actually take action and pursue that dream. Starting Your Own Fashion Clothing Company
In this class, through exclusive video content and written instruction we will go over key lessons in the following topics:
Refining your Brand Name and Brand Slogan
The Philosophical, Technical, and Legal considerations to Logo Creation
Crafting your debut collection – telling a story through product
To learn these lessons, every student is encouraged to complete and share projects of their own with the rest of the community on the Skillshare platform. Starting Your Own Fashion Clothing Company
This class is perfect for aspiring entrepreneurs in the fashion industry, both those who want to create a brand and those who already have a company in its early phases, and anyone interested in learning what it takes to build a brand from the ground up like we have done with Staple Design. Starting Your Own Fashion Clothing Company
We get hundreds of visits from Fashion designers at Vogue Fabrics Warehouse. Over the years, I’ve gotten to know a few dozen of them personally and I have come to learn a few things about what they do well and what mistakes they make. I have especially learned that fashion design and having an apparel line is not an easy business. But once you learn the tricks it can bring a lot of satisfaction, purpose, esteem, fame, and hopefully- profit.
Recently, we were visited by a young designer who was just starting her business. After working with her for many hours we were able to fill her inventory needs. At the end of her visit, we both agreed she had made the right choice in visiting us instead of making dozens of appointments with vendors in other cities’ garment districts. Our access to several dozen fabric types, constructions, and styles, some with continuity and some novelty, ended up being our strongest advantage as a source for fabrics. Starting Your Own Fashion Clothing Company
Undoubtedly, she could have saved a little money per yard buying directly from these textile houses, but would most likely have spent more in overall costs. Taking into consideration that many mills have large order minimums in yardage or dollar amount, require reseller certificates or business licenses, and only carry select collections that are specific to that vendor, she would have had to visit and order from 8 different vendors to replicate what she ordered from us in one afternoon. Starting Your Own Fashion Clothing Company
But, before you jump on a plane to visit us or drive to NY City fashion district to start your new business as a fashion designer or clothing manufacturer you should have a basic understanding of the industry you’re going to be working in.
First and foremost, if you are thinking about starting your own fashion line, opening a boutique, launching an e-commerce site, or becoming an apparel wholesaler you must be into fashion and have a passion for not only designing apparel but being a businessperson. You can’t be successful without a mix of both passions, they will compliment each other.
In addition, all successful fashion lines have a few of these things in common: competitive prices, a great selection of clothes and accessories, attractive marketing, or a niche. They must also have a catchy name, brand, or tag line. Starting Your Own Fashion Clothing Company