Tag Archive: referrals

Marketing Magic: There Two Little Words Can Make A Difference!

Marketing Magic: There Two Little Words Can Make A Difference!
In his classic best-seller, How To Win Friends And Influence People, Dale Carnegie’s second chapter is entitled The Big Secret of Dealing With People. The secret is summed up in this principle: Give honest and sincere appreciation.

Carnegie said there is only one way to get anybody to do anything — by making the person want to do it. How can you encourage customers to say good things about you and give you referrals? By giving them what they and all human beings crave: honest and sincere appreciation.

The Two Magic Words

The big secret of dealing with people (or customers) is often overlooked or forgotten. It’s simply saying “thank you” consistently, personally and, above all, sincerely. These two words work marketing magic because customers want to feel important.

Saying “thank you” is an act of kindness, besides. But don’t say “thank you” for the sake of flattery. It must be sincere. As Ralph Waldo Emerson once said, “You can never say anything but what you are.”

“Thank You” Promotes Referrals

The uncertainty of referrals can be disconcerting. Can you control them? No. Can you influence them? Absolutely.

First you must provide a valuable product or service for customers. (You’re already doing this, right?) But perhaps you can make an even bigger difference in their minds by your continued interest after you’ve delivered the product or service.

Each customer has a different level of satisfaction with your products and services. However, all customers to whom you say “thank you” are satisfied that they’re important to you. This can determine whether you’ll continue a relationship with them and get referrals.

“Thank You” as Direct Mail or E-mail

If you’ve never used direct mail and are considering it, start a thank-you correspondence program. If you’ve used direct mail or e-mail but haven’t sent thank-you letters or e-mails, start now.

The thank-you letter or e-mail to your customers is targeted (you know them, they know you), personal and effective. It’s guaranteed to receive a positive response.

Furthermore, it’s a pleasant surprise if it’s snail mail. They see your envelope. They think, this must be something for me to review, to sign, or worse a bill. Surprise! They’re appreciated; they’re important. And you’re the one telling them so.

Write a thank-you letter or e-mail at every opportunity. But don’t send one with an invoice or other correspondence. Always send it separately.

Writing the Thank-You Letter or E-mail

The thought behind a thank-you letter or e-mail may seem simple, but writing one can be tricky. Here are 9 tips for writing a winning thank-you letter or e-mail:

1. Keep it brief. A half dozen lines (or fewer) are sufficient.

2. Make it sincere. This is crucial. If you aren’t careful, it can sound awkward, even when you’re trying to be sincere.

3. Start with “thank you.” Dear Ms. Johnson (or first name, if appropriate): Thank you for …

4. Make the tone warm, but professional. Be friendly, but keep it businesslike.

5. Reinforce a positive. Jog their memory of a positive aspect of the relationship.

6. Offer your continued support. If I can help, please call …

7. End with “thank you.” Thanks again for …

8. Use an appropriate closing. Sincerely, Best regards.

9. No ulterior motive. Make it a pure “thank you,” otherwise sincerity is jeopardized.

Remember: Saying “thank you” is part of building strong customer relationships over time. Use these two magic words consistently and watch your repeat business and referrals grow.

(c) 2005 Neil Sagebiel

Using the Law of Attraction To Attract People To Your Business

Using the Law of Attraction To Attract People To Your Business
Have you ever had something you wanted just fall into place; come to you through an out-of-the-blue phone call or by coincidentally meeting someone on the street? Have you ever met the perfect client or life partner–just by being at the right place at the right time?

Many of us have various ways to describe this phenomenon; serendipity, coincidence, fate, karma, luck, it was meant to be, self-fulfilling prophecy, what comes around goes around, and success breeds success. All of these expressions describe what is known as the Law of Attraction.

Law of Attraction can be defined as: You attract to your life whatever you give your attention, focus and energy to, whether wanted or unwanted.

If you wish to attract more money, referrals, clients, contracts, business partners, or anything else your heart desires, it is essential to understand the workings of the Law of Attraction.

The first step is to know more about our use of Declarative Statements and how they contribute to Law of Attraction. A Declarative Statement is a positive statement of what we want to attract, that elevates our mood or feeling. Examples include: “I love the way money comes to me effortlessly in expected and unexpected ways.”, “It feels so good knowing that business comes to me in all seasons.” and, “I love the way my reputation attracts clients to me.”

When people fail, it’s often because they have unconsciously made Declarative Statements to themselves that are negative, such as: “Money comes in one hand and out the other.”, “I take one step forward and two steps back.” or, “My business slows down during the summer months.” These statements have negative feelings and moods attached to them.

Re-read the definition of Law of Attraction: We attract into our lives whatever we give our attention to, whether wanted or unwanted. Law of Attraction responds to these negative feelings and gives us more of them. Law of Attraction does not know whether it is something you want or not; it simply responds to your mood or feeling and gives you more of it.

Each time you hear yourself make a Declarative Statement that does not serve you, simply restate it and offer a better mood or feeling. Here is a quick way to turn a negative statement into a positive Declarative Statement.

Simply ask yourself: “So, what do I want?”

The moment you define what you do want, you start to experience a new mood or feeling, and Law of Attraction will respond to this better mood or feeling.

Over the next few days, start to notice what is appearing in your life, that is, what you are attracting. Then think back to what mood or feeling you may have offered that could have attracted what appeared. You’ll soon find yourself manifesting more and more of what you do want, and less of what you don’t want, by deliberately putting the Law of Attraction to work for you.