Tag Archives: knowing_your_customers

Cracking the Code: Leveraging Website Analytics to Learn More About Your Customers

Cracking the Code: Leveraging Website Analytics to Learn More About Your Customers by Iris Dorbian. For small businesses with a burgeoning online presence, using online site metrics as a benchmark for performance can be critical to the company’s growth. Not … Continue reading

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Know Your Demo: Why Understanding Who Your Customers Are Is Key To Small Business Success

by Iris Dorbian. It’s the first lesson of Small Business 101: If you want your company or product to be a success, you must know your target audience, and more specifically, your customer demographics. Too often a business can struggle … Continue reading

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