Tag Archive: internet business

Working From Your Home: Convincing Your Family of the Idea

Working From Your Home: Convincing Your Family of the Idea
It’s a difficult ride if you want to work from home and yet, the most important people in your life are against the work at home concept. It’s a dream to you but it can be a nightmare for people who care for you. The whole idea of not having a stable income makes them worry about you, so, don’t blame them. For all you know, you’re terribly confident that your plan will work and you know you can commit to your new work at home business…you know that but THEY don’t.

The first step you will need to take to help your family members accept your work at home decision is to understand how they feel. I know, I know, this is a time when you want others to understand you and accept your decision. You’re tired of working for someone else and want to have the freedom of spending time with your family and friends, instead of lounging around in the office day in and day out. And here I am, telling you that you should understand the very people who are opposing you?

This is not a secret but think of it like some kind of a psychological plan. ever heard of the term ‘reverse psychology’? Ok, you’re required to use this and let me tell you this…it works like a charm! If you do this right, you will convince your family members that working at home is the best option for you.

Say things like, ‘I know you care for me, love me and want what is best for me….’, ‘I understand what you’re saying…’, or ‘You’re absolutely right in saying that, I can’t say you’re wrong’. When you’re talking to them in a non-attack way, they will back down and bring down their fences. This is an amazing way to help your family members accept your work-at-home decision. It’s true, my own family members were not to keen on me wasting my law degree to start a work at home business either – to them, I am wasting my degree, wasting my talents and wasting my energy. And they don’t want to see me suffer, be disappointed and face financial problems. Being parents, they want what is best for me and in their eyes, working at home is NOT the best moneymaking opportunity. Over the years, I have finally opened my parents’ eyes to the working at home concept. They finally accepted it that I communicate with clients from all over the world and that I am being paid for the work that I do and that my income is comfortable.

As for the spouse, this is a little bit trickier. You see, in 2-income families, if one person wants to start working from home, the other spouse would have to be prepared to give up more of his or her income to cover for the stuff that is supposed to be covered by the now-working-at-home spouse. At least during the first few months of the business, that is. I mean, for 3 to 6 months after working from home, you’ll have to expect to dig into your savings or the spouse would have to cover for expenses, so, naturally, he or she would be a little bit disgruntled with the fact. They’re not being selfish – they’re trying to deal with you breaking out of the comfort zone. Everyone, including you, hates that. So, don’t expect your spouse to welcome the idea of working from home with wide open arms. There’s bound to be some skepticism.

And skepticism from your loved ones is good too because it will keep you on your toes and you’re feet remains firmly planted on the ground. So, the best thing to do with your spouse is to discuss the idea with him or her, sit down and plan the finances. For example, dig into your savings to cover for contribution to expenses, working part-time, telecommuting, cut down on expenses, selling the extra car, remortgaging, etc. Find a way and a plan to ease the discomfort for your spouse. Make sure he or she has nothing to complain about your working at home decision. It’s incredibly difficult to accept, trust me, if you’re not the one who wants to work from home. If you’re on the other side of the fence, everything looks so bleak and uncertain.

Break through their barrier not with force, but with gentle compromising and understanding. Then, you’ll get their full support for your work at home business.

Understanding How To Avoid Stop Words

Understanding How To Avoid Stop Words
To understand how to avoid stop words, you first have to understand what stop words are. Search engines have words or phrases that are considered ‘stop words’. When a spider or crawler encounters one of these stop words, they will immediately leave your website and any information they gathered from it will not be saved in their database. This means that your website will not be indexed. If your website is already indexed in a searched engine, the crawler will come back to see if there are updates — and if it finds stop words when it does this, then your site could get banned from the search engine. You will not be allowed to remove the words and re-submit: it’s too late.

Different search engines have different lists, but some are nearly universal – usually words that refer to sites with graphic sexual content, or other ‘adult’ material. We can’t really put a list here, or you’d never find this page! You should be able to tell what they are for the most part, but remember, pornographic web sites will often get indexed as well. The norm for search engines is that they will attempt to avoid content that is illegal. When they encounter adult oriented sites, they will generally only ban sites that contain especially vulgar or illegal materials. The problem being that many of these sorts of sites will use “gateway” pages that have no content other than “click here to enter.” These sites are less likely to be caught with the stop word censors.

These aren’t the only stop words, however. Some search engines create different lists of stop words for each different kind of website. What does this mean? Well, the algorithms which rank the pages determine how many times on a page a keyword is listed. Keep in mind that there are people trying to keyword stuff their pages to improve their ranking. If a word is not relevant to your site, don’t list it in your key words. This is one easy way to avoid losing your index privileges. There is no reason to try to lure people into your site on key words that don’t apply as they will not stick around long enough to provide you with revenue anyway.

Now you might be asking what keyword stuffing is. Keyword stuffing is when someone uses the same keywords over and over again in the meta tags and the content of the web page. If you’re searching the web and you come across a website that seems to be ranked far too highly, then keyword stuffing is usually to blame. The search engines work hard to stop people from using these kinds of tactics, and usually de-list sites that they find to be using them. That’s why some sites can be listed near the top for a while, before one day seemingly disappearing altogether.

Some sites, however, get ejected for repeated keywords, even though these sites aren’t trying to keyword stuff. This is where keyword analysis comes into play. To avoid repeating the same word or phrase too many times, you need to analyze your pages before you submit them – you wouldn’t want your efforts at finding good keywords to go to waste.

Although search engine optimization is a long-term effort, the processes and rules change frequently, without any warning. There are, however, tools available that will help you to stay on top of what’s going on in SEO. Many tools can be tried out at no cost, letting you try before you buy. There are so many to choose from that you can’t just start downloading them – you will want to read the information on each tool before you make a decision.

By using these tools before you submit your pages to any search engines, you will fully understand “stop words” and how to avoid them! You need to keep in mind, though, that different search engines have different stop word lists, so words that don’t matter to one search engine can stop your site from being listed on another.

There are also some words that aren’t included in searches, such as ‘and’, ‘of’, ‘the’, and other small words. You should keep these words out of your meta tags, as they’re just a waste of space.

Internet Conversion Rates

Internet Conversion Rates
The conversion rate is the key stat for a website. As long as you are paying for clicks, the efficiency with which you convert those clicks to sales is really the only measure that counts in determining your website design. When I started my UK silk tie website it took a while to get enough data to start tracking and conversion rate as you need at least ten sales to get any sort of statistically valid result. It took a couple of weeks to make the first ten sales and I calculated my conversion rate at 0.5%. As I was paying 25p per click, this means that it was costing me £50 per customer. Even with an average order size of £30, this was a long way from profitability. Luckily, conversion rates can change quite dramatically with things like the website design, sales copy, products on the front page, range of products, product descriptions, guranatees, pricing, ease of payment etc. etc. In short there are many things you can do to get conversions up. Internet Conversion Rates

The great thing about internet businesses is that you can make a change, measure the result and if it doesn’t work, then change it back. I am constantly trying new things to see if it affects the figures. Initially I changed too many things too quickly and it was very hard to unpick the results of different factors. Also the Christmas period started when I was one month in and conversion rates rose strongly and then fell back after Christmas, it was hard then to unpick the seasonal effect from my changes.

One of the first thing I experimented with was pricing. From my initial prices of about £9 for a woven silk tie, I tried cutting them to £8 for a few weeks and then putting them up to £11 for a few weeks, then cutting back a bit, until settling on prices about 15% higher than my first try, just over £10 average price. Cutting prices below this point did not seem to increase sales. Internet Conversion Rates

I also looked at which ties sold well and put them on the featured products list which are then randomly selected on the front page. I worked a lot on the cataloging of the ties by colour, style etc. and added keywords so that people could find what they wanted easily.

I also experimented with my sales copy and have made the money back guarantee more and more prominent. One of the first things you need to establish when people visit your site is credibility. So I have the address at the top so that people know we are easy to physically track down, I have put the Visa and MasterCard symbols near the top for legitamcy, I have signed up to affiliate programs for upmarket shirt makers so that I can display their ads to add credibility and as I started to get a few pieces of nice feedback from people, I added them to the site. All of these changes have pushed the conversion rate up to over 1% and I am now targeting 2% with my next wave of changes which will try and capture email addresses for follow up mailing by offering a free ebook on a mens fashion related subject. More about that another time. Internet Conversion Rates

There is a feature in both AdWords and Overture which, once you have inserted a piece of html code into your payment page (or, as I did got your web site supplier to do it) will allow you to track conversion rates by keyword. I am only now building enough data to do this justice, but it allows you to cut out keywords which don’t convert well. For example, I had been buying the keywords “how to tie a tie” and was getting 50 clicks a day at a bargain £0.02 each, however after 1700 clicks I still hadn’t made a sale, despite making sure there was sales text in with the tie instructions and ties shown either side. Not entirely surprising as people searching for tie instructions were not looking to buy ties, but clearly they do wear them and I thought some people would buy one. Not so. So now I am saving that money. Internet Conversion Rates

I recently received an email from a reader of my previous articles, Louis Roberts. It’s great to know that people are reading my blog already. Louis asks “I first read your article on “ezinearticles” and it brought me to your site; I like your online store. How are your online businesses doing? Are you hitting your goals of $1000 profit per site? I am very interested in opening a store myself. Since you seem to enjoy sharing advice; I was wondering of you could recommend some good products to sell, suppliers, drop shippers, etc. that carry as you would say “healthy margins”? ” Internet Conversion Rates

These were good questions, so I have devoted this post to answering them.
Thanks for the note, glad someone reads the articles. In answer to your questions:
No I am not yet anywhere near reaching $1000 profit per site per week. I expect it to take a year to reach that figure. As my sites are less than four months and one month old respectively there is still a way to go. It is easy, reading some of the web business sales pitches out there to believe that instant riches are easily achievable. This is not true, it takes hard work and dedication to make money. I have reached the break even point on both sites which was the first milestone – initially I was losing $500 per site per week as the cost of advertising on Google AdWords way outran my sales.

It is hard for me to tell you what to sell, but I can recommend the criteria that I used to rate a product:

Niche product where there is not a major house hold name supplier (i.e. don’t go into the book business against Amazon)
Must be being sold on the internet already (you don’t want to have to create a whole new market by yourself)
Must have keywords that people searching for that product would use but that are not shared with other products (for example “silk ties” and “oil paintings” are good “gifts” would be bad)
Do a search on Google for the product. If less than 5 advertisers come up on the right hand side, then chances are you can get reasonably priced traffic
Must not need a support to get it working. Things that need technical support are too problematic. You want things that are easy to use and where you can sell and forget.
I have also made it a rule that I will not hold or carry stock at least until I have strong sales and good demand already. So need a drop shipper or a make to order product.
A final point that I have learned from trying to do ties, is that you need a $50+ margin per product. The cost of attracting customers for paintings or massage chairs is not much higher than the cost of getting customers for ties, although the conversion rates are lower. It is easier to reach break even with higher ticket price items.
It also helps if it is a product that you have bought yourself and get interested in and passionate about. Internet Conversion Rates

Based on these criteria I have gone for silk ties with www.tiespecialist.com, oil paintings with www.artspecialist.com and soon to be launched a massage chair website. I tried selling cuff links on my tie site but the AdWords competition was so fierce that I needed to pay 75c per click to be on the front page and there was no way to make money, I dropped that idea quickly. Internet Conversion Rates
As for good drop shippers, I search for reviews or feedback on any supplier I am thinking of using and then do a trial order with them to make sure the quality and service is good. However popular drop shippers will have lots of people selling their products and it will be hard to make money. Always check eBay to see what prices the products sell at.

Another option is to find suppliers in China of make to order or high value products I used www.alibaba.com to find suppliers and have dealt with them by email. I hope this helps. I hope you have found this useful. Read more on my blog at http://specialist-paintings-ties.blogspot.com/. In the next article I will take about conversion rates Internet Conversion Rates

 

9 Ways to Increase Web Traffic by Tim Jacquet

9 Ways to Increase Web Traffic by Tim Jacquet

9 Ways to Increase Web Traffic by Tim Jacquet. There are many ways to increase web traffic; the most valuable of course is
offering some ongoing and dynamic value such as blogs or online discussion
that keep the same people coming back, but a host of other options exist
including:

Search Engine Optimization

We’ve touched on this in previous chapters but “Search Engine
Optimization” or “SEO” as it is often referred to is a huge success for
many sites, and has even spawned a service industry in its own right
where people are getting paid to optimize your site and site
submissions to try and increase how well your site ranks on various
search engines. Ideally you should do this yourself by submitting to
various directories and using the tips and hints I’ve already mentioned but if you are ‘Internet Impaired’ it may be worth paying a consultant
to assist you.

List your site in Directories and Search Engines

There are many search engines and directories out there where you
can list your website for increased exposure. Some charge a fee while
others are free or low-cost but the important thing to remember is to
go through each one IN PERSON and optimize the data you provide
each to ensure the listing provides the best interface to your site as
possible.

Participate in Link Exchanges

A ‘link exchange’ refers to the act of having a URL or ‘hyperlink’ from
another site either on your page or another site pointing to pages on
your site. With Exchanges another webmaster will link to your site in
exchange for you linking to theirs – hopefully complimenting each
others sites.

Advertise your site via AdWords or other resources such as
banner ads

There are many advertising avenues out there to get your website
increased recognition, the simplest of course link exchanges and wordof-
mouth, but paid methods such as using Google’s AdWords program
to pop up a link to your site when certain keywords are entered into
search engines is a very effective way to increase traffic to your sites.
From the vendor side it works like this: you bid (or offer) an amount
that you will pay for a list of keywords used when people query.
Depending on your bid and the maximum daily expenditure settings
you specify (the largest amount of payout you are willing to do on any
given day) your ad shows and you’re charged for each user who “clicks
through” the ad to your site.

Get published on other sites

The Internet is a wide place and a lot of people are out there every
day so try to participate in other sites with a similar interest to yours
and post articles and stories – be sure to include a link or reference to
your web site and viola! Free advertising!

Request Reviews from magazines and online webmasters

Many other sites have a link or ‘rating’ page where you can ask them
to provide feedback and suggestions on your page and its content –
doing so will often not only gather additional interest and visibility but
can help you to tweak your site and improve it to better meet your
needs.

Post in chat rooms and on blogs

Just as with posting articles using chat and blog entries to promote
your site is a good ‘semi-permanent’ way to get your website address
out there before the public.