Tag Archives: customer_information

Marketing Insight Q & A: Getting the Scoop on Your Customers

Marketing Insight Q & A: Getting the Scoop on Your Customers, by Iris Dorbian. As a longtime marketing strategist and founder of Venture Drive Consulting, Mark Kotzer has amassed over 20 years working with what he terms “scrappy entrepreneurs.” From … Continue reading

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Marketing Insight Q & A: Getting the Scoop on Your Customers

Marketing Insight Q & A: Getting the Scoop on Your Customers by Iris Dorbian. As a longtime marketing strategist and founder of Venture Drive Consulting, Mark Kotzer has amassed over 20 years working with what he terms “scrappy entrepreneurs.” From … Continue reading

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The Power of the Crowd: Is crowdsourcing right for your small business?

You may think you know the definition of crowdsourcing for your small business , but there are a lot of interpretations to its meaning. In the words of Northwestern University professor Jeff Howe, who coined the term, crowdsourcing is “the … Continue reading

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Know Your Demo: Why Understanding Who Your Customers Are Is Key To Small Business Success

by Iris Dorbian. It’s the first lesson of Small Business 101: If you want your company or product to be a success, you must know your target audience, and more specifically, your customer demographics. Too often a business can struggle … Continue reading

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4 Questions to Consider When Choosing a Database for Your Small Business

Data Base for Small Business As a small business owner, it’s possible that an Excel data base is sufficient for your data storage and management needs. It may be enough to help you track customer contact information, search for data … Continue reading

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