Tag Archives: brand_building

Google’s New Algorithm Search: How it can affect your business.

Hold on to your hats, small business owners. Everything you thought you knew about SEO and making sure your customers could find your business online may not be true anymore. That’s thanks to Google’s recent adoption of Hummingbird, its new, … Continue reading

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Getting Positive Reviews on Yelp

How can you get honest, positive feedback to appear on Yelp or review portions of Google, Facebook, or TripAdvisor? It may sound daunting, but some say all small businesses need to do is ask. “If you don’t ask, the likelihood … Continue reading

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Why customer surveys are a smart strategy

Why customer surveys are a smart strategy by Robert Lerose. Why customer surveys are a smart strategy. It’s the one thing every business owner wants to know—”What are my customers thinking?” Yet few ever consider going straight to customers to … Continue reading

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Engage Clients on Houzz

Engage Clients on Houzz by Erin McDermott.   Engage Clients on Houzz Amanda Bertele has a much simpler office these days.   As a designer, she spent years thumbing through stacks of magazines, brochures, and portfolios to get ideas for … Continue reading

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Cold Calling In A Digital Word

Cold Calling In A Digital Word Cold Calling In A Digital Word. Cold calling can provoke a range of negative connotations, from puzzlement that anyone in business still practices it today to disdain from salespeople who can find any number … Continue reading

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Is Your Ad Spending Too High or Too Low?

Is Your Ad Spending Too High or Too Low? by Iris Dorbian. Is Your Ad Spending Too High or Too Low? How to figure out an appropriate ad/marketing budget based on your small business’s revenue and industry. It’s a dilemma … Continue reading

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Thinking Beyond the 10%-off Coupon: Five better ways to thank your customers

Thinking Beyond the 10%-off Coupon: Five better ways to thank your customers Posted by SBOC Team in Advertising, Sales and Marketingon Nov 15, 2012 8:04:36 AM by Heather Chaet.   Holiday commercials started hitting the airwaves even before the kids … Continue reading

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