Employment for Small Businesses

Employment for Small Businesses

Dallas SCORE, in conjunction with the Lewisville Chamber of Commerce is offering to it’s members and the general public an opportunity to learn about employment practices and how the small businesses must comply with Federal, State and local laws. A series of 3 workshops will be offered to take you from understanding the basic laws you need to comply with when hiring someone, through the basic policies and procedures you need to implement to make sure you have a satisfactory work environment and finally we’ll take you through the need processes you need to follow when an employee leaves your employment or you separate them from the job.Nov 11th 8:30am until 10:30am

Dec 9th 8:30am until 10:30am

Jan 13th 8:30am until 10:30


Hosted by: Lewisville Chamber of Commerce

Workshop #1: Nov 11th 8:30am


Making Sense of the Alphabet Soup of Labor & Employment Laws:  What Do I Need To Know As a Small Business

Description:  New and growing small businesses often need help identifying and understanding the specific Federal / State labor laws and regulations that apply to them. The penalties, fines and legal expenses for non-compliance can directly affect profits. The objective of this presentation is to identify and understand which labor laws and regulations apply to your small business.

Workshop #2: Dec 9th 8:30am


Hiring & Basic Policy Considerations:  What Small Businesses Need to Know


Adding staff is a necessary part of any businesses growth and expansion.

Job descriptions, job classification, postings, recruitment, interview questions, checking references, and making hiring decisions / job offers all need to be done in a manner that decreases risk to the business. The objective of this presentation is to understand the labor laws that apply, as well as policy and practices that can help you avoid liability in the hiring process.

Workshop #3: Jan 13th 8:30am


Post-Employment & Separation / Termination:  Essential Workplace Policies for Small Business

Description:  You have added staff due to growth and expansion. Now, what do you need to know about post-employment and separation/termination?  The objective of this presentation is to understand the labor laws that apply, and essential policies that can help you avoid liability post-employment and separation / termination.



Reserve Now for Workshop #3 only:

Register Now


Register for Workshop #2 Only:


Register for #1 or all 3 Workshops:




Public Relations for Small Businesses

Public Relations for Small Businesses

Listed below is what we’ll talk about:


  • Taking advantage of Publications’ editorial calendars. Find opportunities where you can contribute to a topic
  • Contributed or “bylined” articles: start showcasing someone in your company-expertise, charisma, subject matter expert
  • Create case studies including customer success stories
  • Speaking Opportunities and seminars
  • Letters to the editor
  • Blogs and social media
  • Crisis planning
  • Event sponsorship/ volunteering



Learn about how to gain access to free press.  Public Relations activities are very important to your growth as a small business.  Learn the right way to approach reporters and about the steps required to get your story into consideration.  We will show you how to write a press release, how to find reporters that may be interested in your type of story and what kinds of stories may be used.

Bring your laptops.  We will give you a template and show you how to do the research, and methods for contacting reporter. Outcome: Press Release template, method for finding potential reporters that may be interested in your story and calendar for action in finding media opportunities. You will also receive media training to help you assist reporters by providing all the information needed to help write the story.

DATE: Nov. 1st. 9am-12

LOCATION: North Dallas Chamber of Commerce
REGISTER NOW: registration link

Marketing and Media Planning for Small Businesses

Marketing and Media Planning for Small Businesses

Learn about setting up a Marketing Decision Support System for your small business.

Goals for this workshop:

  • Clear direction for your marketing efforts for the coming year, and it should give an incisive look into your company
  • Provide you with a decision support system
  • Prepare you to communicate with prospects
  • Take advantage of market opportunities to get your message out in the market
  • Learn about your competitors

Stop missing opportunities!  Bring your laptops. At the end of the day you will have a great understanding of what to do and how to do it and you will have a good start on your small business marketing plan.  Outcome: Marketing/ Media calendar, Media Kit including a corporate brochure/ fact sheet, ideas for public relations campaigns and more.

DATE: Nov. 1st. 9am-12
LOCATION: North Dallas Chamber of Commerce
 REGISTER NOW: registration link  

Writing Winning Content Marketing by Establishing A Timeline

Writing Winning Content Marketing by Establishing A Timeline

Great content marketing is as much about structure as content – so here’s your personal plan for doing it right.

Content marketing is a huge field, with over $100 billion spent on it each year, so inevitably, it makes the Content Marketer’s day a busy one. What’s the best way to leverage those eight (or more) hours you spend at work or thinking about work each day?

Here’s a plan taking you from post-toast to sofa-time. The needs of every Content Marketer are different, so adapt and improvise at will!

8 a.m. Catch up on content marketing blogs.
Your content marketing day starts before most people get to work. Those minutes on the

Your Timetable For Winning at Content Marketing From 8 a.m. to 8 p.m.

Posted: 29 Oct 2014 07:30 AM PDT

Great content marketing is as much about structure as content – so here’s your personal plan for doing it right.

Content marketing is a huge field, with over $100 billion spent on it each year, so inevitably, it makes the Content Marketer’s day a busy one. What’s the best way to leverage those eight (or more) hours you spend at work or thinking about work each day?

Here’s a plan taking you from post-toast to sofa-time. The needs of every Content Marketer are different, so adapt and improvise at will!

8 a.m. Catch up on content marketing blogs.
Your content marketing day starts before most people get to work. Those minutes on the Northern Line are the ideal time to get yourself in the right frame of mind – by reading the best blogs! (Preferably not if you drive – listen to a podcast instead.)

eMarketer, Adweek, and eConsultancy publish regular mobile-friendly articles. If you’re in an academic frame of mind, try Harvard Business Review and The Economist. TED is also a great source of fresh ideas accessible on your Kindle, iPad, or phone.

9 .am. Write up your ideas.
Ideally, you’ll reach work with an idea. Why not designate the first hour to writing it up? An article that’s in tune with flavour-of-the-month marketing, or even disputing it in a principled way, might be worth every clickthrough and conversion on your target this week.

Who knows, your notes might become your next blockbusting download. If you’re brave, try Write or Die to stay productive!

10.30 a.m. Keep calm and start analysing.
After your burst of creativity, take a hard look at the numbers. 54% of marketers say the right metrics lead to better messaging.

So take time to imagine what success looks like for your content marketing idea. 500 views? A thousand? Just two people, but the right two your sales department have been chasing for months? At mid-morning, put in the numbers.

11 a.m. Put a pin in the customer journey.
Remember, content marketing isn’t about “reaching out”. It’s inbound – leaving content “lying in wait” for your prospect to stumble upon at just the moment they’re ready to read it.

So before you spread the word, decide where it should be placed on your ideal customer’s journey. Is it an ideas piece, warming cold suspects up to the subject? Is it a detailed ‘How-To’ guide for people on the verge of a buying event? Timing counts.

12 noon: The pre-lunch talking shop.
It’s time to talk it over. Ideas get stronger in the field. So drop by the desks of two key colleagues: someone in your technical team and someone who works in sales.

Your technical expert will have ideas about format and delivery: he knows which e-campaigns from another department your article could be part of. Meanwhile, your salesperson can tell you what targets he has to hit – and what content might help him.

1 p.m. Lunchtime!
Even in sectors where lunchtime doesn’t happen, people still slow down in the middle of the day. Take the opportunity to take a critical look at which media is the best fit for your content and where it’s likely to get most readership. Which sites and which feeds? Check them out.

2 p.m. Find yourself an afternoon audience.
Lunch over, back to work. Head for your marketing database. Why? Because a great way to get your content out there is to demonstrate the audience for it.

Who’s your piece aimed at? Functional experts? Fellow marketers? The C-suite? Cut and count how many people it will really interest; content marketing isn’t about the batch-and-blast of mass emails.

4 p.m. Take it up a level, to the corner office.
If you manage social media for your CxO, go to them with ROI numbers in hand. Winning Content Marketers sell the business case, not the purple prose. Only 23% of marketers believe they enjoy excellent collaboration with the C-suite.

Your CEO is far more likely to put his name to your article if you can estimate its clickthrough rate among his key constituencies. Make this a habit.

5 p.m. Relive all your yesterdays.
Spend the last part of the day looking back: reviewing your existing campaigns and how they’re doing. Being the best-informed marketer in the business helps you deliver better-researched, more relevant content to the largest audience. Every time.

So stay on top of every report you need. This time is never wasted. According to Forrester, 85% of marketers find it hard to connect content marketing to its actual business value.

6 p.m. The commute home. Go mobile!

Thinking time again. Look back over your day – what didn’t you enjoy?

What metrics played hard-to-get? Which dashboards had low ease-of-use? If you found them hard, your colleagues did too, meaning there’s a business advantage in changing them.

8 p.m. Rework the day’s menu, over dinner.
Content Marketers often work long into the evening. This is a continued reflection of the day, deciding which activities delivered most value today. Most of all, did your work today in synchronisation with the broader strategy?

Get these things right and you’ll be beyond content – you’ll be the go-to person for countless marketing activities. You just used the Holy Grail of content marketing: the right thing, at the right time.


  • Get the structure of your day right, and it becomes a habit.
  • Turn content and concepts into hard numbers for your CxO.
  • Look for continuous improvement opportunities in your process.

A majority (85%) of marketers can’t link marketing investment to business value. Download the Modern Marketing Essentials Guide: Content Marketing to get into the 15%.


This posting includes an audio/video/photo media file: Download Now

Northern Line are the ideal time to get yourself in the right frame of mind – by reading the best blogs! (Preferably not if you drive – listen to a podcast instead.)

Tucson Hispanic Chamber of Commerce, Washington Community Alliance for Self Help and Good Work Network to Receive Grant Funding to Help Small Disadvantaged Businesses

Tucson Hispanic Chamber of Commerce, Washington Community Alliance for Self Help and Good Work Network to Receive Grant Funding to Help Small Disadvantaged Businesses

WASHINGTON – The U.S. Small Business Administration (SBA) announced today that it awarded grants to the Tucson Hispanic Chamber of Commerce, Washington Community Alliance for Self Help, and Good Work Network for special projects to promote the development, success, and long-term survival of small disadvantaged businesses that participate in the agency’s 8(a) Business Development Program.


“These organizations are well recognized in their communities, and these new grants are excellent examples of the SBA’s efforts to work with such organizations to extend entrepreneurial education and counseling resources to more small disadvantaged businesses, and to more small businesses in underserved communities,” said SBA Administrator Maria Contreras-Sweet. “The assistance provided by these organizations will help more small businesses become viable, and vital members of their economic communities.”


Grants were made to service providers that proposed innovative approaches providing training and consulting assistance to eligible small businesses through the SBA’s 7(j) Management and Technical Assistance Program.  Eligible small businesses include those owned and controlled by socially and economically disadvantaged individuals, those located in areas of high unemployment or low income, and those owned by low-income individuals.


These projects will also educate small disadvantaged businesses on teaming with other businesses, mastering the process of federal contracting, reversing declines and turning around businesses, and securing loan financing or private equity funding.

Good Work Network, located in New Orleans, Louisiana, will provide tailored training to 8(a) Program participants in construction industries located in Louisiana, and specifically located in Greater New Orleans and Greater Baton Rouge regions. Thirty-three training sessions will be provided to an average of 20 firms on topics such as:  Construction Project Management Training, Construction Project-Based Estimating Training, QuickBooks for Contractors Training, Moving from Transactions to Relationships Training, Evaluating Customer Relationship Software Training, Marketing and Branding and Web Strategies/Social Media Training, Proposal Development Training, Procurement Preference Certification and Government Contracting Programs Training  (in collaboration with SBA’s District Offices) and Bonding Training.


The Tucson Hispanic Chamber of Commerce, will help 7(j) eligible firms in Arizona to improve internal operations and enable delivery of products and services aligned with customer expectations, seek and secure more customers locally, regionally, nationally, and internationally, create strategic partnerships with other businesses to complement capabilities, and adapt, as business conditions change, to mitigate risk of failure, and to increase secular sustainability. The chamber will provide assistance through local live seminars, workshops, and coaching. Non-local firms can attend webinars, webcasts, and receive coaching via teleconference.  Small disadvantaged businesses will learn to assess themselves in six key areas: leadership, customers, strategies, people, processes and business intelligence.  They also will learn how to implement effective marketing campaigns.


The Washington Community Alliance for Self Help, located in Seattle, will provide product-based businesses with assistance on product design, display, pricing, packaging, and markets. The project will provide uniquely impactful technical assistance and training services for low-income entrepreneurs in King and Snohomish Counties.


The effort will include two major components.  The first component includes tailored hands-on training for product-based businesses through three eight-week core training programs addressing the fundamentals of business finance, marketing, sales, and operations. The second component includes one-on-one technical assistance.  This effort will provide customized technical assistance for retail and wholesale businesses. Individuals who have completed the core training program may sell products at Ventures, a local chain of high-traffic retail stores, which are akin to ‘consignment – retail incubators,’ and are fully staffed by retail experts to attract customers and generate sales.

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4 Steps to Content Marketing Success

4 Steps to Content Marketing Success

If you want to do content marketing right, it’s not something to just dabble in when you have some free time. After all, who has free time today? Content marketing needs to be incorporated into the business and marketing plan and ample time/resources need to be dedicated to it in order for it to be effective.

If you want your content marketing efforts to be successful you must follow these 3 steps:

Develop a strategy

4 steps in content marketing success

4 steps in content marketing success

Like any other marketing initiative, content marketing requires a strategy. Each piece of content that’s created should be created with a purpose. What is the goal? What are the topics to focus on? Where will the content be published and who is responsible for creating it? How much time, realistically, will be necessary to create it? If you don’t set aside the appropriate amount of time it either won’t get done or the quality will be poor. A content marketing strategy keeps the process organized and moving.

Write/create the content

This is an obvious one, but it’s also where many companies fail! A company can have the best intentions in the world and craft a great content marketing strategy, but if it’s not being followed and the content isn’t being created- what’s the point? Many companies complain that they simply don’t have the time or the resources to be creating the amount of content that’s necessary to remain competitive online today. Content requires an investment, it’s as simple as that. If content duties are piled on the plate of employees that are already busy with other mission critical tasks, it won’t get done. Employees either need to be given the time in their schedule to dedicate to content or a portion of the budget should be dedicated to outsourcing content creation.


Once the content marketing strategy has been developed and the content has been created, the next step is to actively promote that content. What good is a high quality, informative piece of content if it’s hiding somewhere in the inner depths of your website? Sure, content that is well optimized can appear in the search results over time and drive traffic to your site and visitors might stumble upon it as they browse, but the goal of content marketing is to get your content seen by as many target audience members as possible at the right time. This will also help to keep your company top of mind. A part of your content marketing strategy should be to determine what the appropriate promotional channels are, basically where your target audience members spend time online. Social media is an obvious one. No matter who your target audience members are, they are spending time on social media sites. Select the ones that resonate best with your audience and share all of your content in these channels. Remember, social media is great but it’s not the only place to share your content. Spend some time researching in order to find niche industry sites that allow content submissions such as guest blog posts, white papers, press releases, etc. It’s important to take advantage of all of the outlets that are available to you.


Dallas/Fort Worth Small Business Owners set to Graduate from SBA Executive Training

16 Dallas/Fort Worth Small Business Owners set to Graduate from SBA Executive Training

FORT WORTH, TX – Sixteen Dallas/Fort Worth small business owners will graduate from the U.S. Small Business Administration’s Emerging Leaders Initiative Thursday, October 30th during a ceremony at the Dallas City Hall, Flag Room, located at 1500 Marilla Street.  The ceremony will begin at 2:30 p.m. 


“I am proud to announce this year’s group of emerging leaders in the DFW District.  SBA’s Emerging Leaders classes have proven through the years to enhance the small businesses in our community,” South Central Regional Administrator Yolanda Garcia Olivarez said.  “When you support small businesses you support big ideas, strengthen families and build prosperous neighborhoods.”


This is the sixth year the Dallas/Fort Worth District has offered this executive-level training. Since 2008 the Emerging Leaders Initiative has helped over 1,000 promising small business owners in underserved communities across the country sustain and grow their businesses, providing training they use to succeed and create jobs.

The Emerging Leaders curriculum consists of business assessment, finance, marketing, sales and resources modules.  In the fifth module, each participant develops a three-year Strategic Growth Action Plan, under the guidance of experts and mentors.  The plan details how the business owner will move their businesses to the next level of growth.  Despite the difficult economy, more than half of the businesses that have completed the Emerging Leaders training have shown an increase in revenue totaling more than $7 million. Nearly 60 percent have reported creating new jobs in their communities.  Surveyed participants also reported having secured more than $7 million in new financing for their businesses, and an increase in confidence when applying for government contracts. As a result, program graduates have reported securing nearly 500 federal, state and local contracts, worth more than $112 million.

“Our graduates have had great success with the SBA Emerging Leaders Initiative, said Herbert Austin, SBA Dallas/Fort Worth district director.  “These small business executives are serious about growing their business, creating jobs and giving back to their communities. We congratulate each of the graduates.”


The 2014 Dallas/Fort Worth Emerging Leaders Initiative graduates are:

  • Keith Britton, President – Iconic Consulting Group, Inc.


  • Dr. Lucette Beall, President – Aubrey Veterinary Medical Center


  • David F. Shutler, President – Utility Systems Solutions, Inc.


  • Pablo Trinidad, President – Picasso’s Web LLC


  • Priya Pandit, President – Head & Neck Surgery Center


  • Preet Kumar, President – City Systems, Inc.


  • Quincy Roberts, President – Roberts Trucking


  • Donny Mack, President – Mack Professionals


  • Chantal Dauenhauer, President – NAE Enterprises, Inc.


  • Clyfton Diseker, President – Dallas Media Production


  • Sherilyn K. Smith Rudolph, President – Enigma LLC


  • Miriam Marsh, President – M. Power & Associates, LLC


  • Brian Bouldin, President – Primetime Petz


  • Carol Murray, President – Wichita Falls/Burkburnett


  • Rick Erling, President – Business Growth U.S.


  • Somkhit Boutchantharaj, President – Boutchantharaj Corporation



The Dallas/Fort Worth Emerging Leaders Initiative effort is a collaborative one with area cosponsors and numerous other organizations.


This program is offered at no cost to the participants.  For more information on the Emerging Leaders Initiative contact Billy Medina, program manager in Dallas/Fort Worth (817) 684-5517 or visit our website at www.sba.gov/




U.S. Small Business Administration